VP of Consumer Sales Recruitment for eCommerce Expansion

A portfolio company, a prominent player in gourmet cutting boards and countertops, sought a dynamic VP of Consumer Sales. With a strategic focus on eCommerce expansion, the client needed an expert who understood both the world of digital marketing and merchandising.

Balancing a significant Amazon presence and venturing into direct-to-consumer (D2C) eCommerce sales, the client faced the challenge of sourcing a VP of Consumer Sales who could drive success across both channels. They required a professional experienced in gourmet retail, merchandising and eCommerce strategies.

BluWave engaged its vast network of specialized recruiters with expertise in consumer-facing industries, digital marketing and eCommerce. The company selected a firm whose strategy focused on identifying candidates with a deep understanding of gourmet category dynamics, housewares marketing and effective eCommerce and merchandising tactics.

Through a diligent selection process, the firm the client selected successfully recruited a VP of Consumer Sales who embodied a unique blend of skills: gourmet category knowledge, eCommerce finesse and retail merchandising prowess. The VP’s strategic vision aligned with the client’s goals of expanding eCommerce presence and fostering strong partnerships with gourmet retailers.