CEO Search for D2C Water Filtration Company

A lower middle-market private equity firm required an executive search firm to help identify and place a new CEO for its D2C water filtration portfolio company. The firm needed a leader with experience in PE-backed companies to take over operations and manage growth, as the current CEO’s operational execution was lacking.

The portfolio company operates 100 percent online and sells water filtration systems directly to consumers through digital marketing agencies. The search for a new CEO was highly confidential, and the firm required a candidate with experience in D2C models, and ideally, in the water filtration space. The role demanded someone with the ability to manage the business from day one and oversee a compact executive team.

BluWave quickly connected the PE firm with an executive search firm experienced in recruiting for PE-backed companies in the consumer products space. The search firm provided candidates with the relevant D2C experience, functional expertise, and a background in managing small, highly efficient teams. This enabled the firm to find a CEO capable of leading the company and driving its growth.

The executive search firm identified through BluWave’s network delivered top-tier candidates, ultimately helping the PE firm find the right CEO for its portfolio company. This new leadership positioned the company to capitalize on its D2C business model and execute on its growth strategy in the water filtration market.