Service Area: Sales & Marketing
Client Type: Healthcare Services Company
Service Provider Type: Strategic B2B Sales Consultant
Industry: Healthcare Products
A healthcare services company specializing in wound-care products aimed to expand its sales team and increase market penetration. With an existing team of 10 sales reps, the company sought to scale to 30 reps and needed a comprehensive strategy to prioritize new market segments and drive lead generation.
The company’s sales team primarily covered established accounts, leaving significant white space untapped in the wound-care market. They needed a consultant who could provide a market study, identify target segments and help develop a repeatable sales strategy. The goal was to build a strong pipeline, establish a target list for outbound efforts and diversify their reach within the non-healing wound space.
BluWave leveraged its network to quickly connect the client with a strategic B2B sales consultant experienced in the healthcare sector. The consultant’s role was to assess the company’s current market position, identify high-potential segments, and craft a go-to-market strategy that the leadership team could implement. BluWave’s consultant guided the team in optimizing lead generation, building a strategic target list and establishing an execution-focused roadmap for sales growth.
With a detailed go-to-market strategy in place, the healthcare services company is now equipped to systematically approach new market segments and scale its sales force effectively. The company can confidently allocate resources to expand its market share in the wound care sector, setting a foundation for sustained growth in an underserved area.
