Lighting Company Gains Competitive Edge from Market Study

A portfolio company specializing in commercial lighting solutions recently appointed a new CEO, who sought help understanding their market and customer channels. The CEO wanted to conduct a comprehensive market study to gain insights into the competitive landscape, target customers and best practices for engaging with distributors and agents as part of its growth strategy.

The client needed a partner to conduct a thorough market study to gain insights into their market and customers. They wanted to understand their competitors, target customers and best practices for engaging with distributors and agents. This required a deep understanding of the value chain for new builds and retrofits, as well as the various players in the commercial lighting industry.

BluWave presented the client with four options within a single business day for conducting the market study. The client selected a digital marketing firm with experience in the manufacturing industry. The service provider conducted a comprehensive market study, including qualitative customer interviews and competitor benchmarking. They also broke down the market into segments and analyzed pricing, value-added, and competitive insights.

The market study provided the client with a deep understanding of their market and customers. They gained insights into their competitors, target customers and best practices for engaging with distributors and agents. The study also helped the client identify areas of white space where they could differentiate themselves and win in the market. The client was better positioned to grow their business and secure a revenue stream by expanding their reach to tier 2, 3 and 4 distributors and OEMs.

The service provider’s qualitative customer interviews provided an honest view of the market, including feedback on what makes the client’s competitors differentiated. This allowed the client to refine their strategy and define a game plan to better engage with their target customers. The market study also helped the client develop key selling points and a competitive benchmarking analysis to position themselves more effectively in the market.