Service Area: Sales & Marketing
Client Type: PE Firm
Service Provider Type: Sales Effectiveness & Training Firm
Industry: Consumer Products
A portfolio company in the LED lighting industry was experiencing significant sales challenges. Before investing in market intelligence solutions, the PE firm sought to evaluate the potential for enhancing salesforce effectiveness to uncover and capitalize on existing opportunities.
The LED lighting market was underperforming, partly due to external factors like tariffs. The company had already optimized operations but needed to explore sales dynamics further, particularly in managing and scaling their rep networks effectively within a niche market.
BluWave provided the PE firm with a short list of sales effectiveness firms, ultimately connecting them with a consultant specializing in the LED lighting industry. This consultant was chosen for their deep market understanding, experience with representative networks and ability to deliver big consulting outcomes at a fraction of the cost.
The consultant conducted a comprehensive assessment, identifying key areas for improvement and devising a strategic plan to revitalize the company’s sales efforts. This led to better management of representative networks, improved direct sales strategies, and ultimately, a significant uplift in sales performance.
He did a tremendous job – went above and beyond; looking to bring him back on a fractional basis. Brings big consulting experience and deliverables at a fraction of the cost. For a one-man shop, definitely first-quartile type work. Great provider, very intelligent and engaged, provides an actionable deliverable and also has execution capabilities.
-Senior VP of PE Firm
