Optimizing Global Sales for Leading SaaS Provider in the Legal Sector

An upper-market PE firm required a comprehensive sales and marketing strategy overhaul for its portfolio SaaS company, aiming to enhance its global sales team’s effectiveness. The company, selling software solutions to the world’s largest law firms, sought to increase its revenue by more than two-third.

The primary challenge was customizing a sales strategy for a 60-person global sales and marketing team, with a focus on international expansion and the legal market. The SaaS provider needed expertise in global sales strategies, legal sector nuances and rapid growth facilitation, all within a tight timeframe of less than a month.

BluWave provided the PE firm with a short list of sales effectiveness and marketing firms with proven global sales experience, especially within the technology and legal sectors. This selection ensured the SaaS provider was matched with a firm that could address its unique needs, from evaluating the current sales strategy to implementing targeted improvements.

With the selected firm’s guidance, the SaaS provider undertook an intensive review and optimization of its sales and marketing strategy. The project included agenda setting, data room review, product demos and strategic follow-up calls, leading to a refined global sales approach poised to achieve the ambitious revenue target.