Category: Press

This week, we announced the addition of Kyle Johnson to our leadership team as head of growth marketing. This key hire is a vital move for our company, as we continue to expand during Covid-19 while supporting business agility and economic recovery.

Johnson, who is known in industry circles as a “marketing operations game-changer,” spent the past 12 years of his career in New York City where he worked at both Fortune 500 companies as well as VC-backed startups to build and optimize various revenue-focused marketing functions. He spent the earlier years of his career at AT&T and Thomson Reuters, where he focused on marketing operations and demand generation. His functional expertise includes developing and executing marketing strategies within the robotic process automation (RPA), intelligent document processing (IDP), and legal spend analytics spaces.

While last year was certainly filled with shifts and changes, demand for our data-driven solutions skyrocketed across our more than 500 PE fund clients in diverse areas ranging from interim CFOs to due diligence groups. We’re constantly analyzing our data to understand and equip companies for the intersection of future needs with unique capabilities. Kyle will be integral in helping us communicate how we support success in the private equity industry and beyond.

About his move to Nashville and joining us, here’s what Kyle had to say: “I look forward to growing our client base and expanding BluWave’s footprint as a forward-thinking business intelligence firm for today’s leading PE funds—offering exceptional solutions for their most pressing needs. And ss a recent transplant from New York, it’s equally exciting to be part of a growing city like Nashville.”

We are so grateful to welcome Kyle to our executive leadership team and likewise look forward to growing and learning from him.

As a result of the Covid-19 pandemic, the demand for food in the Nashville area has jumped from 600,000 pounds a week to a million pounds a week — a 40 percent increase over this time last year, according to Second Harvest Food Bank.   

Between unemployment rates skyrocketing and schools (a source of free or reduced cost breakfasts and lunches) being closed, vulnerable children are at risk. At the same time, donations of food are down, distribution and other expenses are up, and all of Second Harvest’s fundraising events have been cancelled. In response to the massive need in Nashville, we’ve joined CapitalSpring and Bailey Southwell & Co. to form a “Business Builders” fundraising consortium.  

We’ve wrangled the support of friends, associates, and other local businesses to fight hunger, raising over $125,000 in the span of a few weeks. To join the Business Builders’ coalition and donate, please visit our fundraising page.

View the official announcement in The Tennessean here.