Strategic Recruitment for Key Manufacturing Sales Roles

Service Area: Non-Executive Recruiter

Client Type: Lower-Middle Market Private Equity Firm

Service Provider Type: Specialized Recruiter

Industry: Manufacturing

The Need
Filling Critical Sales Positions to Drive Expansion

A prominent private equity firm in the lower-middle market sought to rapidly fill two pivotal sales roles for a portfolio company in the manufacturing industry. The roles — a regional sales manager in the Midwest and a territory sales manager for the Pacific Northwest — required adept individuals capable of navigating intricate industrial buying processes. The firm needed aggressive sales professionals who could not only engage clients but also drive growth through strategic selling.

The Challenge
Matching Expertise with Manufacturing Sector

While industry-specific technical expertise wasn’t essential, the client was searching for candidates who possessed strong sales acumen. The candidate pool needed to exhibit a mastery of client engagement and the ability to proficiently close deals, a combination that could catalyze the company’s growth.

How BluWave Helped
Specialized Recruitment for Aggressive Sellers

Leveraging its close relationship with third-party non-executive recruiters, BluWave connected the PE firm with a specialized resource from the Business Builders’ Network. The recruiters then targeted individuals who could craft compelling sales narratives and nurture client relationships to drive expansion.

The Result
Accelerated Growth Through Strategic Hiring

The recruiter landed professionals who not only possessed the desired aggressive sales skills but also displayed a knack for strategic thinking within the manufacturing industry. By filling these key positions, the manufacturing company could now adeptly engage industrial clients, converting prospects into customers and driving growth.

Business Intelligence & Analytics: What is it?

Business intelligence and analytics is a key facet of modern-day business building.

“BI gives you the ability to dig deeper in to all the operations of your business to track KPIs and other metrics, which can then help you steer your business,” says Houston Slatton, BluWave’s head of technology.

Leaders at private equity firms, portfolio companies and private and public companies use data to answer questions about their business. This could give them a better understanding of their customer base or product, for example.

What is Business Intelligence and Analytics?

“It’s using very large amounts of, and sometimes real-time data to paint a whole picture of your customers, your business and your products or services,” the founding partner at one of our expert service providers says. “The difference between business intelligence and analytics and maybe traditional financial analysis is the scale at which it happens.”

In the past, business leaders would get information from an old database and manual analyze it in a spreadsheet program. That very spreadsheet fundamentally limits the analysis, according to the data firm’s founding partner, Mike Datus.

“Once you enter the realm of business intelligence or analytics, or data science is sometimes used synonymously, you’re talking about a bigger, more comprehensive, more real-time picture,” Datus says.

READ MORE: Business Intelligence Infrastructure: What is it?

Different Aspects of BI&A Process

One key way to maximize portfolio company performance is with private equity analytics. The right data helps a firm make better investment decisions while maximizing portfolio company performance.

The right information also helps with risk management, and eventually, increasing a portfolio company’s exit value.

Of course, non-PE firms can reap the same benefits to build their business. Slatton says this process starts with putting your data in a data warehouse and formatting it in a way that’s “analytics ready.”

READ MORE: Data Consolidation: Benefits, Challenges, Process

“The next chunk is building or doing analysis on top of that data,” he adds. “Probably a lot of defining KPIs or metrics. All businesses are generally going to agree on revenue, but most of the operational metrics, there’s probably a little wiggle room around. But you can’t build a visualization with wiggle room.”

Precision, then, is key to actionable analytics. Once you have reliable, accurate data in place, it’s time to put it to work.

“You’re going to build some visualizations on top of that analysis so you can build some metrics over time and build some historical results and predict future results as well,” Slatton says.

How PE Firms, Businesses Use BI&A

By monitoring key performance indicators and market trends, organizations can identify weaknesses. The right data can help develop strategies to address these issues and strengthen a firm’s portco or a company’s operations.

“Most companies don’t have great insight into the actual operations of their business at the granular level that you can have now,” Slatton says. “It’s an investment to put in a full data stack and to build the visualization capabilities. But you can really unearth a lot of highly impactful insights about your business once you have access to the granular data sets.”

READ MORE: Data Warehouse Types: How To Choose the Right One

One of the key considerations in BI & analytics is the selection of data sources. As Slatton mentioned earlier, accuracy is imperative, along with up-to-date information that’s aligned with the firm’s overall strategy.

“One of the most important parts of BI is figuring out what the actual KPIs are that are going to be the real levers of the business and making sure to track those,” Slatton says.

Once the firm knows what it wants to monitor, it must decide how to securely collect and store that information.

Integrating new private equity analytics programs and tools must be done with existing systems in mind. These might include portfolio management software, investor reporting platforms, website analytics, payroll management and more.

Lastly, and most practically, the data must be accessible for the relevant parties. That means reports that are easy to analyze and share. That way, everyone from partners to C-suite executives to the most junior employee in the organization understands what’s driving the decisions that affect them.

READ MORE: Business Intelligence Automation: What is it?


Whether you’re the CTO at an independent company, an interim CFO at a portco, or any other business building role, we have expertly vetted analytics and insights resources on standby.

The BluWave-grade network of service providers have helped hundreds of companies like yours choose, implement and distribute data platforms that have a positive impact on their organization’s value.

“You want a group that can define the right, limited set of KPIs,” Slatton says. “The C-suite or leadership team should bring that to the table, but you want a group you’re going to be able to work with to define and refine the KPIs that you use to drive the business.”

Contact us to set up an initial scoping call, and we’ll connect you with two or three best-fit resources for your exact situation within a single business day.

*Privacy is important to us. While the source and company name have been changed, these are real quotations from a real service provider in the BluWave Business Builders’ Network.

‘A Player’ Needed To Lead Portco’s People Operations

Service Area: Executive Search

Client Type: Portfolio Company

Service Provider Type: Vice President of Human Resources/People Operations

Industry: Technology – Software

The Need
High-Performing Executive To Lead HR Department

A portfolio company engaged BluWave to orchestrate a targeted search for a vice president of people operations to lead a technology software company’s HR endeavors. The company’s vision to maintain high employee engagement, foster a growth-oriented culture and optimize the recruitment process necessitated a skilled HR leader.

The Challenge
Cultivating Culture and High-Performing Teams

The primary challenge was to find a VP of HR who could uphold the existing culture’s vibrancy while growing it. The candidate needed to blend strategic HR expertise with an ability to manage and integrate a dynamic culture within a growing technology company.

How BluWave Helped
Tailored Search for People-First Leadership

BluWave collaborated with the portfolio company to craft a tailored executive search strategy that aligned with the software company’s values-driven culture. This approach identified a rising star – the “A player” the company sought – capable of not only driving HR strategies but also contributing to organizational health, diversity and inclusion, and talent acquisition.

The Result
Empowering Organizational Transformation

The transformative HR leader resonated with the company’s values and growth mindset. He brought a blend of high-tech experience and a strategic yet hands-on approach. With the new leader in place, the company is poised to enhance its employee engagement, build a robust hiring system and propel its organizational excellence journey.

BluWave’s tailored approach to executive search ensured a seamless integration of an HR leader who shares the company’s vision, values and goals.

C-Suite Executive To Streamline Dental Operations

Service Area: Executive Recruiter

Client Type: Portfolio Company – Dental Clinic

Service Provider Type: Operations Executive

Industry: Healthcare Services

The Need
Optimizing Dental Business’s Leadership

A multi-location dental business needed a COO to turn around the organization’s operations. The goal was to enhance efficiency by overseeing regional managers and streamlining various aspects of the dental clinics.

The Challenge
Navigating Complex Operations

The business needed the rare COO capable of managing six regional managers, each overseeing a cluster of dental clinics. Additionally, the C-suite executive needed to address specific requirements such as inventory management, customer relationship management, advertising and P&L responsibilities. Identifying an executive proficient in dental healthcare operations while possessing the aptitude for process optimization added to the complexity.

How BluWave Helped
The Perfect Match on Standby

BluWave presented a short-list of accomplished industry-specific recruiting firms. The dental business selected one, and was connected with a candidate who showcased expertise in multi-location healthcare operations, displaying an adept understanding of streamlining processes, inventory management and customer engagement. His background, including lean transformation knowledge, aligned perfectly with the portfolio company’s requirements.

The Result
Drastic Operations Improvement

With his proficiency in regional management, inventory control and customer relations, the new chief operations officer drastically improved the dental clinics’s day-to-day functions. This engagement demonstrated BluWave’s ability to connect specialized recruiting firms with the unique needs of small-market private equity firms and their portcos, fostering operational excellence in specialized industries.

What To Do When Your Service Provider is at Capacity

Connecting with a service provider you can trust is like looking for a great dentist. Once you find “the one,” you wouldn’t put your teeth in anyone else’s hands.

The same goes for your business. After a successful engagement with a trusted third party, you save a lot of time by contacting them directly the next time you have a need.

There are reasons you have go-to service providers: they’re fast, reliable and they know your business.

But if you love them so much, you’re probably not their only client. Far from it.

So what happens when you reach out and they tell you they simply don’t have the capacity to take on more work on the timeline you need? Or worse yet, they give you their B-team.

We’re glad you asked.

A man in a blue suit and white button-up with a tie, who's also wearing glasses, sitting across the desk from a woman

There are a number of reasons service providers could suddenly be in high demand. A bounce-back from a recession. A surge in deal flow. A hot new trend of which everyone’s trying to stay ahead.

When this happens, BluWave is on standby with a deep bench of trusted, PE-grade third parties who can deliver the exceptional work you expect no matter what your industry.

In fact, we experienced this post-COVID recovery when the whole world got back to business at once and it seemed like there wasn’t enough help to go around. At that time, we heard from dozens of private equity firms that couldn’t book their preferred third-party resource.

We helped those firms by connecting them with industry-specific firms and consultants that understood their business’s most pressing needs.

Every service provider in the Business Builders’ Network has gone through a rigorous vetting process, giving us confidence in every match we make whether it’s a first-time engagement or a repeat relationship.


BluWave founder and CEO Sean Mooney has three tips for organizations when their usual service providers are at full capacity.

1) Use Alternatives

“If you’re go-to is sold out, don’t try to force them into giving you capacity. You’ll get the C team,” Mooney says. “There are plenty of other comparable PE-grade specialists that you should use.”

2) Use Substitutes

“There are other diligence and value creation products that go by a different name but still serve your need,” he adds. “For instance, if you can’t get a commercial due diligence group to meet your deadline, use a voice of the customer group to do a deep dive on your target’s customers.”

3) Use Independent Consultants

“There’s a select world of independents who spun out of name-brand shops and can give you the same product at a fraction of the cost,” Mooney says. “This cohort works well not only for commercial diligence, but also for operational and HR diligence as well as value creation.”


Mooney recognizes that trusting your most important work to new partners can be scary. With the right introduction, though, the risk can have a huge payoff.

“Using new groups can be nerve-racking,” he says, “but the BluWave network of PE-grade resources is on standby to meet your specific needs.”

Whether your go-to service providers are at full capacity, or you just don’t know who to turn to, give our research and operations team a call. They’ll connect you with a shortlist of exact-fit third parties within a single business day, and be by your side until the completion of the project.

Seamless Integration for a PortCo’s First Add-On Acquisition

Service Area: Merger Planning & Integration

Client Type: Lower-Middle Market Private Equity Firm

Service Provider Type: Integration Consultant

Industry: Professional Services

The Need
Navigating the First Steps of Expansion

A lower-middle market private equity firm’s portfolio company was poised for its first substantial add-on acquisition. The organization specialized in transaction-based due diligence support for law firms, encompassing vital tasks such as litigation summaries, background checks and certificates of good standing.

With a dedicated team of paralegals and a proprietary tech-enabled workflow tool, the company had carved a niche in the market. The impending integration of the add-on acquisition marked a pivotal step, though, demanding meticulous planning and expert execution.

The Challenge
Orchestrating Harmonious Integration

The challenge lay in orchestrating the integration of the add-on acquisition while ensuring minimal disruption to the existing operations. The portfolio company’s unique business model involved a distributed setup across multiple fulfillment offices nationwide. Siloed workflows and varying systems compounded the integration complexity. With aspirations to synchronize operations and create a standardized platform, the portfolio company sought an integration consultant to guide them through the process.

How BluWave Helped
Crafting a Blueprint for Seamless Integration

Collaborating closely with the portfolio company, the BluWave-selected service provider crafted a comprehensive integration strategy that aligned with the company’s growth objectives. The multifaceted approach encompassed:

Pre-Close Planning: The service provider defines integration objectives, assessed synergies and outlined the integration process.

Tech-Enabled Solutions: Given the nature of the portfolio company’s operations, the service provider recognized the potential for tech-enabled solutions. Robotic process automation (RPA) was explored to alleviate repetitive computer-based tasks and streamline workflows, enhancing efficiency and reducing the burden on human resources.

Operational Harmonization: Finally, the service provider facilitated discussions and collaboration between headquarters and fulfillment offices, fostering a unified approach. The integration plan focused on gradually migrating offices onto a common system while preserving operational continuity.

The Result
Paving the Path to Scalable Growth

By providing a clear roadmap, harmonizing operations and leveraging tech-enabled solutions, the integration process yielded several outcomes:

Smooth Transition: The integration was executed with minimal disruption to ongoing operations, allowing the portfolio company to maintain service quality and customer satisfaction.

Operational Efficiency: The implementation of RPA reduced the burden of repetitive tasks, freeing resources to focus on value-added activities.

Scalability: The integrated platform laid the foundation for future acquisitions by creating a standardized framework and a playbook for successful integration.

Industry-Specific Growth Experts for PE Firm’s Portcos

Service Area: Growth & GTM

Client Type: Lower-Middle Market Private Equity Firm

Service Provider Type: Growth Strategy Consultants

Industry: Various

The Need
Structured Planning for Unleashing Potential

A forward-thinking lower-middle-market private equity firm aimed to empower its newly acquired portfolio companies through a comprehensive onboarding and strategic planning process. The objective was to shape a clear five-year plan encompassing customer segmentation, core value proposition development, investment allocation, sales and marketing strategies and an integrated budget.

The firm sought experienced consultants, ideally partners or associate partners, to lead the analysis, guide strategic planning sessions and establish a cohesive plan with actionable steps, ownership, deadlines and budget distribution.

The Challenge
Aligning Visions and Establishing Accountability

The private equity firm faced the challenge of harmonizing diverse visions and strategies across their portcos. The businesses possessed strong product insights but required support in fostering an accountable team culture. Additionally, the PE firm sought a leader who could implement an OKR framework to enhance alignment and execution across the organization.

How BluWave Helped
Industry-Specific Strategic Implementation

BluWave connected the firm with industry-specific consultants for its portcos. They quickly absorbed diligence materials and external market data, creating a comprehensive approach to guide the five-year planning process.

Starting with a 100-day plan scope, the firm developed of a three- to five-year strategic plan. This included defining core value propositions, strategic initiatives and aligning them with budget considerations and executive scorecards.

They also designed and implemented an OKR program for each organization. This framework facilitated alignment, empowering the CEOs to elevate operational efficiency and accountability.

The Result
Operational Efficiency Across Portcos

The portfolio companies established clear trajectories for growth. The result was a meticulously crafted five-year plan encompassing strategic initiatives, actionable steps and budget allocation, all aligned with the private equity firm’s overarching objectives.

Accelerating Growth in the Tech Sector: Crafting Product Vision Roadmap

Service Area: Growth & Go-To-Market (GTM)

Client Type: Middle-Market Private Equity Firm

Service Provider Type: Product Roadmap Consultant

Industry: Professional Services: Technology: Software

The Need
Charting the Course for Future Growth

A middle-market private equity firm engaged BluWave to assist one of their portfolio companies, a managed IT service provider specializing in financial services and life sciences sectors. The company sought a consulting partner to craft a robust three-year product vision roadmap. This roadmap would serve as a strategic guide, outlining the offerings, sales, delivery and performance measurement aspects of the company’s future direction.

The Challenge
Identifying Expansion Opportunities in a Niche Market

The managed IT service provider needed a comprehensive roadmap to inform its business strategy over the next three years. This required a deep understanding of the target customer profiles, their purchase journey and emerging market trends. BluWave’s challenge was to collaborate with a consulting partner that possessed a strong background in IT managed services, particularly in the financial services and life sciences sectors, which are heavily regulated.

How BluWave Helped
Experienced, Niche-Specific Resource

BluWave immediately reached out to the consulting firms it already knew that had a proven track record in developing product roadmaps for IT managed service providers. The selected consulting partner brought hands-on experience and a deep understanding of IT MSP products to the table.

The consulting partner’s team undertook a meticulous customer and market assessment, conducting interviews with existing and potential customers to understand their needs and preferences. Simultaneously, they performed a comprehensive competitive analysis to identify opportunities for expanding the company’s offerings.

The Result
Clear Path to Growth

Thanks to the consulting firm with which BluWave the company, the managed IT service provider successfully crafted a the-year product vision roadmap. It incorporated customer and market insights, defining the target customer profiles and outlining the path to delivering unmatched value.

The company’s leadership gained clarity on their future direction, aligning product offerings, sales, delivery and performance measurement. Armed with a well-structured roadmap, the managed IT service provider is better positioned to navigate the complexities of the financial services and life sciences sectors.

The collaborative effort between BluWave and the consulting partner culminated in a strategic plan tailored to the company’s unique position in the tech sector. As they continue to serve their niche markets, the managed IT service provider can confidently implement their growth strategy, expand their offerings, and unlock new opportunities for success.

The Road to AI Implementation: Strategic Planning, Data Management, Cybersecurity

What’s worse than not implementing artificial intelligence tools into your business?

Implementing them without a plan.

While it might feel like you’re falling further behind competitors every day you’re not adding AI to your tech stack, you’re better off waiting a little longer to get it right. Rushing out a half-baked product will only cause you more harm in the long run.

Let’s dive in to some of the key precursor activities for implementing artificial intelligence into your business.

Businessman touching the brain working of Artificial Intelligence (AI) in the futuristic business and coding software development on interface and synchronize network connection, IoT, innovative and technology of business.

Aligning AI with Business Strategy

As you choose your AI use cases, it’s essential to align them with your broader digital and business strategies.

Nik Kapauan, principal at Access Holdings, recently talked about this on a BluWave-hosted webinar, Activating AI.

“Your strategy for using AI obviously needs to tie to your broader digital strategy, which needs to tie to your broader business strategy as a firm,” Kapauan said. “I’d also bifurcate it because when we say AI, it’s a broad spectrum of things. You have your traditional analytics, which is descriptive analytics, just getting stuff on a screen and reporting. And then you have your more predictive analytics for predicting the future.”

In either case, Kapauan reiterated the importance of aligning with your overall goals, noting that predictive analytics allow for more flexibility.

“The way you’d approach that strategy is a bit more iterative, a bit more experimental,” he said, “trying to get use cases and experimenting as soon as you can to figure out where the value is.”

Tackling Data Challenges

Data is at the heart of any AI initiative. The service providers in our network say the number one hurdle businesses face to adding artificial intelligence tools is not having a good sense of data availability or hygiene, respectively.

“A lot of people want to jump to the model or the technology. ‘What if we could do this with customers?’ I think it’s really important to start with, ‘What is the space of data that we have at our disposal?’” Michael Woods*, the CEO of an AI consulting firm BluWave works with regularly, said in an interview. “Then just as importantly, ‘Do we have any sense of the inaccuracies or things that could really lead us astray in that data?’

On the AI webinar, Kapauan said that handling data is often the most significant part of large analytics projects.

“That centralization of data, the cleaning of data, the ongoing maintenance of data, is the lion’s share of the effort,” he said.

BluWave CEO & Founder Sean Mooney said the effort, however, is worth it.

“You’ve got to do the unglamorous data cleanliness part… the only thing worse than no data is bad data,” he said. “Keep [the data] good because it’s like a piece of equipment that’s gotta be maintained. Anytime there’s rotation and force in anything, it wants to lose calibration.”

READ MORE: AI Data Analytics: BI Tools

Change Management: A Key Component

Kapauan emphasized the need for a high-level leader to drive the change internally when significant changes are being made to the way a business operates.

“I think one of the biggest predictors of success is a champion inside the organization that could really own the vision and drive the opportunity. And often that’s the CEO or someone the CEO directly holds accountable for the digital agenda,” Kapauan said. “Having that leadership voice to set the vision and drive the organization and mobilize change is critical to success for analytics and any other kind of major digital transformation.”

Mooney added that this is a key part of change management.

“AI’s going be part of your strategy,” he said. “It’s a tactic, it’s not your strategy.”

Securing Your Data Assets

Finally, as businesses build up their data assets, it is vital to safeguard them.

“We want to make sure that we protect [our resources] from theft, making sure that if someone gets into our organization that they can’t pull that model out and take it with them to use somewhere else,” said Keith Thomas, the Cybersecurity Operations National Practice Lead at AT&T. “There are some ways that we protect using different security tools, and different security capabilities support the idea of a [data] model theft by attackers.”

Thomas also emphasized the importance of having a robust disaster recovery plan. If an AI system goes down, the team must be prepared to mitigate any negative impact on data and analytics.

“Even if it is to go to a manual approach, that’s OK. Having the plan is the most important part of that,” Thomas said.

Mooney pointed out that various resources are available to help businesses of all sizes protect their most critical asset: their data.

“Once again, we’re seeing this theme of, ‘failing to prepare is preparing to fail,'” Mooney said. “You’ve gotta do the work in advance. Not just even on the data and the analytics side, but also in protecting your data.”


BluWave has seen a rapid uptick in demand for AI-related services recently. What many firms lack, though, is the necessary foundation to get started.

Aligning your AI tactics with your overall business strategy, preparing your data, identifying an internal champion and protecting your data assets are crucial precursors to implementing these powerful new tools.

Whether you’re at a private equity firm, portfolio company or private or public organization, BluWave’s Business Builders’ Network is full of expert third-party AI resources. These highly vetted service providers can not only help you with the aforementioned preparations, but will also work with you to implement these tools.

Contact our research and operations team to learn more, and we’ll connect you with an industry specific expert to assist your digital transformation using artificial intelligence.

*Privacy is important to us. While the source and company name have been changed, these are real quotations from a real service provider in the BluWave Business Builders’ Network.