Business Intelligence Automation: What is it?

Business intelligence continues to be among the most high-demand services in the Business Builders’ Network.

One aspect of BI&A that’s popular is automation.

The founding partner of one of our BluWave service providers says BI automation is essential to modernizing data analysis.

“A lot of times the process involves people pulling data into spreadsheets manually, analyzing, cleaning, doing stuff with the data and then giving it to their bosses or whoever downstream needs them,” says the partner, Mike Datus*. “That’s usually a very error-prone process because it’s done by humans.”

BI automation can change all that, and make life much easier for both the analysts as well as those downstream superiors.

Let’s talk in more detail about BI automation tools, their benefits as well as potential drawbacks.

READ MORE: What is Business Intelligence & Analytics?

business analytics

What is Business Intelligence Automation?

Business intelligence automation is the process of consolidating and streamlining your company’s data into a single warehouse that can be accessed in real-time.

Automation provides instantaneous insights that forgo manual input and data manipulation to give team members actionable, consistent information to drive their day-to-day decisions.

Put another way, it helps you automate business processes.

Companies that are older, or perhaps resource-challenged, can benefit greatly from automating their data collection and analysis.

Another data firm’s founding partner, who we’ll call Steve Holms*, puts it this way:

“Holding larger data sets and integrating more data sources to do analysis across several different places makes it a lot easier to analyze.”

Business Process Automation Benefits

It’s no surprise that business intelligence tools are in such high demand. We have seen countless PE firms and other companies streamline processes and improve real-time decision-making because of them.

Here are just a few of the reasons why you should consider implementing or upgrading your automation efforts.

Save Time

Not only will you complete key tasks sooner, but you’ll be able to make important decisions faster, too.

“You’re talking about orders of seconds instead of hours or days, right? And then that’s huge,” Datus says. “With one of our clients, we built a platform, so instead of waiting a week, the CFO now had a live dashboard in board meetings. So when he was asked a question, he didn’t have to say, ‘I’ll get back to you next week.’ He literally just popped up his dashboard, did a quick filter, and had the answer.”

Our service providers often see situations where top executives need different versions of the same report depending on who they’re working with or what meeting they’re in at a given moment.

This often meant one-off iterations of the same data sets that take might not be available the same day, or even week.

“If the analyst has to go back, they have to go back and pull the data again, do the analysis, run it through, right? That’s another runtime,” says Holms, who noted that those iterations add up.

Another time-saving scenario is if an analyst leaves the company, is on vacation or has an emergency. Data analysis doesn’t stop as soon as that key player becomes unavailable.

“You only have to program it once, and you’re done,” Holms says. “It’s all in the database, and they don’t have to email anybody in case they didn’t get the report.”

READ MORE: Data Warehouse Types: How To Choose the Right One

Scalability

Have you ever tried to access a report so robust that you thought your computer might break down? You’re not alone.

Another benefit of business intelligence automation is the ability to scale.

“Sometimes your data’s so large, it’s hard for Excel to even open, right?” Holms says. “How does sales correlate with product performance, correlate with manufacturing, correlate with this? —putting it in one place makes things a lot easier to expand.”

Save Money

There are multiple ways BI automation can save your company money:

  • You may be able to reduce headcount on your analytics team and reinvest those savings elsewhere
  • The time you do save – as mentioned earlier – is time for which you’re no longer paying
  • The data itself could unveil inefficiencies in your business that are ripe for improvement
  • Manual intervention is expensive. By cutting out intermediaries, and empowering decision-makers more quickly, they can use expertise that no program can account for to make impactful decisions

Consistency

Humans are much more error-prone than machines. Especially well-designed and well-programmed machines.

While you wouldn’t want to automate a process so heavily that it’s no longer monitored, the correct calibration can set your team much more at ease.

“You’re building good processes to make sure it’s consistent. It’s done by computers, so once you do it once it’s pretty robust, unless the data itself changes or the business changes,” Holms says. “Sometimes you just get errors that are difficult to detect. And if you want to go back to see what were my numbers last week or two weeks ago or three months ago, you have to go into your email inbox and search for the report.”

With BI automation, you can leave the inbox behind and find everything you need in your dashboard.

“It’s all in the database,” Holms says, “and they don’t have to email anybody in case they didn’t get the report.”

Dynamic Reports

As we already hinted at above, automated dashboards and visualizations are essentially living, breathing databases.

Instead of plugging new information into a spreadsheet every time you want to update a report, it’s available instantaneously. Not only that. Since it’s connected to the source, you don’t have to input the data at all.

“Once you have it all there getting updated predictably, you can create these really rich charts and graphs, because with these tools you can get these visuals that aren’t static,” Datus says. “The real-time dashboards update as the data comes into the system. So if you want to see one chart or the set of 20 charts for last week just for finance, you can click a few things, and you can get that report.”

Risks of Automation

While automation can be valuable to a business, it doesn’t come without some potential downside. With the right help, though, we believe all of these can be overcome.

Job Loss

Automation may replace human workers and lead to job losses – at least in the short term.

A benefit of this, though, is that it frees those some people up to learn and use new skills that are equally valuable to the business. Money saved on one area of human capital can be reinvested in your talent.

System Failures

Automated systems can experience technical issues, thereby disrupting business operations. You would hope that this is the exception and not the norm, but even so, manual intervention may be required to fix the issues.

Expert service providers, however, are familiar with the most common vulnerabilities, and will know how to not only fix them, but also proactively prevent them.

READ MORE: What is Technical Debt in Due Diligence?

Lack of Flexibility

Automated systems are designed to handle repetitive, routine tasks in a predetermined manner. They may lack the flexibility to adapt to unexpected situations or changes.

This is quickly changing, though, with the implementation of more and more AI tools that can often course-correct much faster than humans.

This perceived “risk” is quickly becoming a moot point in many senses.

Cost

Implementing and maintaining automated systems can be expensive. This is most likely to be an issue for very small businesses that have less to automate and can handle all their data by traditional means.

Large companies with more robust budgets will probably find that the investment is well worth it in the long run. This includes private equity firms, their portcos, and private and public companies of all shapes and sizes.

While automation involves these and other risks, it’s an increasingly valuable and in-demand facet of business intelligence. Based on the feedback we receive from our clients and expert service providers, we wouldn’t shy away from exploring how your business can benefit from automation.

BI Automation Tools

Now that you have considered the pros and cons of BI Automation, it’s time to look at the tools at your disposal. While all of these can have a significant impact on your business, you want to make sure you’re using the right ones.

Let’s get familiar with a few of the high-level categories, as well as some specific business automation technologies within them. That way, when our research and operations team connects you to a tailor-made, niche-specific firm to set up your BI automation, you’ll have an idea of what you’re looking for.

Dashboards

BI automation dashboards display key performance indicators, data points and other important metrics in an easy-to-understand format. They provide a 360-degree view of performance using charts, graphs and other visuals.

They offer a quick-glance overview of your organization’s most important metrics, allowing users to quickly identify areas of strong or weak performance, spot emerging trends and gain data-driven insights. Some examples include Power BI, Tableau and Qlik Sense.

READ MORE: Platform Modernization: App, Software Upgrade

Common metrics used to evaluate business performance are cash flow, customer satisfaction and website traffic. Others include sales revenue and customer loyalty.

When you work with an experienced data analytics firm, they’ll be able to match your business needs to the right tools.

Visualizations

BI automation visualizations enable end users to execute automated workflows based on insights within a report. The workflows can be data-contextual, meaning they can change based on filters.

They are often used to connect multiple data sources, create interactive dashboards and charts, provide real-time visualizations and alerts and utilize natural language processing.

Power Automate visual, DataBox, Datapine, Domo and IBM Cognos Analytics are a few of these tools. They can be used to connect to Excel spreadsheets, SQL databases, social media platforms and more.

Predictive Analytics

This type of BI automation tool leverages artificial intelligence and machine learning to automatically generate and apply predictive models based on data insights. Predictive models are employed to forecast what may occur in the future dependent on historical and current data.

These are often used to predict things like customer churn, sales revenue and product demand. They’re especially utilized in the healthcare, finance and marketing industries.

Some of the more popular tools include RapidMiner, Alteryx, SAS Visual Analytics, KNIME, and SAP Analytics Cloud.

Data Mining

Data mining techniques to extract valuable insights from large data sets for making more informed decisions. It’s a branch of data science that searches for patterns, anomalies and correlations in using statistics, artificial intelligence and machine learning.

READ MORE: How To Extract Data from ERP Systems

It’s often used to solve customer segmentation, fraud detection and market basket analysis. Many of the tools listed in the sections above can also be used for these tasks.


If a lot of this sounds new to you and your team, that’s OK. In fact, Holms says that even a well-composed manual report can be a great launching point for BI automation.

“I would say even if you have an Excel report and it’s a good Excel report, you’re already ahead of the game,” he says.

If you don’t know where to start, set up a scoping call with our research and operations team. We’ll connect you to world-class firms like Datus’s, Holms’, or other PE-grade service providers that can serve your exact needs for your particular industry.

*Privacy is important to us. While the source and company name have been changed, these are real quotations from a real service provider in the BluWave Business Builders’ Network.

Healthcare-Focused Finance Consultant for Portco

Service Area: Financial Modeling & Analysis

Client Type: Upper-Middle Market Private Equity Firm

Service Provider Type: Independent Consultant with Financial Expertise

Industry: Healthcare

The Need
Ready to sell one of its portcos, the PE firm was looking for an outside expert to provide pre-sale diligence

The PE firm was ready to sell its diagnostic supplies and equipment manufacturer and was looking for a financial expert to get them across the finish line.

The Challenge
Financial expert to help prepare a portco for sale

The individual would need to help review quality of earnings, perform a market study, validate a financial model, coach management on pitching, and most importantly, be able to close the books and handle data requests.

How we helped
Connected the client witha PE-grade CFO

BluWave provided three experienced resources – all with CFO experience – from its pre-vetted network in less than 24 hours. We were by the firm’s side throughout the vetting calls, and helped them choose a best-fit option.

The Result
Consultant comes on-site and helps the PE firm close the sale in the same calendar year

Months after signing on the independent consultant, who worked on-site throughout the process, another PE firm purchased the portco. The consultant helped the organization with pre-sale diligence, optimized its finance function and ensured a smooth handoff to new ownership.

The buyers commented on the strong foundation and high growth potential of their new asset. The selling PE firm was equally pleased with the process.

We had a great experience with the consultant. My key feedback is that he has a great temperament and worked well with us and management. He has an ability to work independently and delivered solid results.

PE Firm

Product Vision Roadmap: What is it?

A product vision roadmap defines your vision and strategy, creates your product roadmap, gains alignment and buy-in, and tracks progress and re-aligning.

These steps serve as a guide for your team and key stakeholders throughout the product vision process.

Let’s take a closer look at each phase.

Define Your Product Vision and Strategy

Defining your product vision is the first step in creating a roadmap.

It should explain the purpose of your product, how it aligns with your company’s vision, the problems your product aims to solve and who it is intended for. It will guide all your product development efforts.

Your strategy should outline key objectives and priorities to achieve your vision. It should articulate how your product will be successful in the marketplace as well as differentiate itself from competitors.

Map Your Product Roadmap

Once you have defined your product vision and strategy, it’s time to map out your product roadmap.

This visual representation involves determining key product milestones and timelines to achieve the product vision and strategy. It also provides a high-level overview of the product’s development, identifying major releases and features.

The roadmap should be detailed enough to guide the product team yet concise enough for leadership and stakeholders to quickly grasp.

It requires balancing short-term and long-term goals to keep the product competitive while focusing on key priorities.

READ MORE: Market Analysis: Growth Strategy for Businesses, PE Firms

Gain Alignment and Buy-In

Communicating your product roadmap to stakeholders and customers is critical to gaining alignment and buy-in. Sharing it and receiving feedback will uncover questions and concerns to address.

The project leader must explain how it supports the overall vision and company strategy. They should then be willing to adapt the roadmap based on feedback to ensure support. This is a critical step for the success of a product, which is why it’s important to take the time to listen to needs and build consensus.

Track Progress and Re-Align

Once your product vision roadmap is in place, you must monitor key performance indicators to ensure it stays on track. Regularly revisiting your roadmap and vision will enable you to optimize your roadmap and achieve the best outcomes.

Some KPIs to track a product roadmap’s progress include:

  • Customer adoption and retention rates
  • Revenue and profitability
  • Customer satisfaction scores
  • Feature usage metrics
  • Market share
  • Product quality metrics

Tracking these metrics will ensure your roadmap is achieving key business and customer objectives.

Defining your product vision and strategy, mapping your product roadmap, gaining alignment and buy-in and tracking progress and re-aligning are key steps in this process. By following these steps and leveraging the resources available, you can create a clear roadmap.

READ MORE: Org Chart Planning: Aligning with Growth Strategy


The BluWave-grade Business Builders’ Network is full of experts with a proven track record executing product vision roadmaps.

Connect with our research and operations team to set up a scoping call and get matched with two or three best-fit resources in less than 24 hours.

Women in PE: Work-Life Balance, Diversity, Collaboration

Private equity has traditionally been a male-dominated industry, but things are changing.

In a recent Women in PE virtual forum hosted by BluWave, four leading women in private equity discussed their experiences and offered insights on topics like work-life balance, diversity and effective networking strategies.

Interested in attending a future forum event? Email events@bluwave.com

Here are some of the top takeaways:

I. Recruiting Diverse Talent

The speakers discussed the steps their respective organizations have taken to recruit, retain and promote a diverse workforce.

Here are some of the practical things they have done at their firms:

  • Formed a DEI committee that places importance on hiring individuals from diverse backgrounds
  • Emphasizes retention and has introduced extended parental leave and bereavement leave policies
  • Set benchmarks to track progress in recruiting a diverse range of candidates and collaborates with recruiters to bring in diverse talent
  • Introduced a mentorship program and hosts events to encourage women to apply for jobs in the industry

Connect with us on LinkedIn to stay up to date on our latest forum events and other PE-related updates.

II. Balancing Motherhood and Your Career

Two of the featured speakers shared their experiences balancing motherhood and their careers.

They offered guidance to women preparing to take leave. They recommend being open with your team, delegating responsibilities and avoiding feelings of guilt for taking time off.

For those returning to work, the speakers emphasized the importance of setting boundaries, prioritizing self-care and finding a support system.

III. Effective Networking Strategies

Effective networking is vital in private equity, and the panelists provided tips on how to do it successfully. Here are some of their tips:

  • Be strategic and intentional
  • Build authentic connections
  • Add value to others
  • Prioritize relationships over transactions
  • Seek out diverse individuals

It’s important, they said, to helping others without an immediate expectation of a return favor.

They also encouraged attendees to expand their network beyond their immediate circle and seek out networking opportunities outside their industry.

IV. Diversity in Private Equity

Progress has been made to increase diversity in private equity, but the speakers agreed that there’s still work to be done. Attendees were encouraged to advocate for change and understand that diversity is not just a moral imperative but also a business imperative.

Diverse perspectives lead to better decision-making and improved business outcomes, they said.

The panelists emphasized the need to create an inclusive culture that supports and promotes diversity, and not just during the hiring process.

Participants were also encouraged to challenge the status quo, hold leaders accountable for diversity and inclusion initiatives and create more opportunities for individuals from diverse backgrounds to enter and succeed in the private equity industry.

This event was conducted with the Chatham House Rule in place.

In the Know: Optimizing the Finance Function

By evaluating the technology, processes, and people within the finance function of their portcos, private equity firms can make informed decisions that can lead to improved financial performance and increased profitability.

Here are a few ways they’re already doing so:

  • Technology: After an acquisition, portfolio companies incur debt that they need to measure against for the duration of the hold period. To effectively measure financial goals like these, companies need a robust, PE-grade reporting package
  • Processes: Private equity firms often look for ways to streamline processes, improve accuracy and increase efficiency by bringing in service providers like interim CFOs or finance operations groups
  • People: Firms want to ensure that the right talent is in place to effectively manage the unique demands of a PE-backed finance function. Assessing finance talent often includes bringing in search firms to fill skill gaps, or bringing in leadership coaches and training providers

If you or your portcos have a finance need, or any other third-party need, contact our research and operations team to set up a scoping call.

SEO Recruitment: Hiring Organic Search Experts

Are you looking to recruit an SEO expert?

A strong organic search presence is a great way to attract new readers, users or clients. As you rank higher on search engine results pages (SERPs), you can usually expect more traffic, conversions and revenue. But it’s important to have the right person in place to lead these efforts.

What is SEO? Search engine optimization, or SEO, is the process or strategy behind improving a website’s content so that it organically ranks well on search engines like Google or Bing. This is different from paid search ads which fall under SEM, or search engine marketing.

A search engine optimization guru (though they probably don’t call themselves that) will know that more organic traffic to your website means more potential customers.

They will know how to improve your site’s user experience and position content in a way that boosts conversions. This is especially important if people can make purchases or book business directly on your site.

While SEM requires ongoing investments, the right organic search strategy can yield long-term results that require less maintenance. That doesn’t mean it’s easy, though. A good search strategy could take months to bear fruit, depending on how competitive your market is.

That’s why SEO recruitment continues to be a hot topic for private equity firms, portfolio companies, and independent and public companies.

“SEO is an foundational component of any modern business’s digital marketing strategy,” BluWave’s Senior Content Marketing Manager Brad Gerick says. “With so much information available, it’s becoming more and more difficult to find a true expert, which is why it can be helpful to work with a specialized recruiting firm to hire the right candidate.”

Let’s dive in to what you should look for in an SEO, and how to hire someone whose talent matches your needs.

Closeup photo of female hands with a laptop. Female freelancer c

What Skills and Tools Do You Need for SEO

On-Page Skills

On-page SEO skills include optimizing your website content and technical elements to improve your rankings in search engines. Some of the more important ones include:

  • Conducting keyword research to determine the best keywords and phrases to target for your site and content. Choose keywords that your audience is searching for and that you can rank for.
  • Optimizing your page titles, meta descriptions, header tags, image alt attributes and content for your target keywords. Include keywords prominently and naturally to signal their relevance to search engines.
  • Improving your internal linking structure by connecting related content and categories across your site. Link to high-quality, relevant content to guide users and search engines to your most important pages.
  • Optimizing your URL structure with descriptive, keyword-rich page names. Well-structured URLs make your pages easier to read, navigate and rank in search engines.
  • Providing valuable, high-quality content that matches for what your audience is searching. (The latter part is also known as keyword intent.) For more information about this, check out Google’s E-E-A-T documentation.

Off-Page Skills

Off-page SEO skills include building relationships with other websites and influencers to earn high-quality backlinks and increase your site’s authority. Key off-page SEO skills include:

  • Conducting outreach to other websites and influencers for backlink opportunities like guest posts, interviews, mentions and citations. Build relationships with other industry leaders to earn high-quality backlinks over time.
    Be careful, though. Buying backlinks or engaging in shady link-exchange tactics can get you in trouble with the algorithms. Avoid these schemes at all costs (no pun intended).
  • Leveraging social media platforms to increase exposure for your content and brand. Share your blog posts, news, events and other updates on sites like Facebook, Twitter, LinkedIn, and Instagram to reach new potential customers and backlink partners.
  • Engaging with your audience and influencers through email marketing campaigns. Send a regular newsletter, promote new content, share industry news and build rapport with subscribers to earn more links and social shares.
  • Participating in relevant online communities and forums to establish yourself as a thought leader. Answer questions on sites like Quora, Reddit and industry-specific forums. Provide value to others while linking back to your website. (Do this with caution, though. Reddit moderators don’t like it when users hijack their subreddits simply to get more traffic.)

Technical SEO Skills

Technical SEO skills refer to the technical knowledge and abilities required to optimize a website for search engines like Google. Some key technical SEO skills include:

  • Optimizing page-load speed. Some tactics for this include reducing file sizes, minimizing redirects, optimizing images, caching content and compressing code.
    Fast page load speeds improve the user experience and search engine rankings. A well-structured site with logical navigation and internal links helps search engines understand your content. Google’s Core Web Vitals are a great starting point to learn more about this topic.
  • Ensuring your content is mobile-friendly and responsive, with a clear focus and user experience for all device types. The majority of web traffic now comes from mobile devices, so a mobile-optimized site is essential.
    In fact, Google uses mobile-first indexing to crawl sites.
  • Troubleshooting any technical SEO issues like duplicate content, broken links, crawl errors or penalties to resolve problems and avoid negative impacts on search visibility.

Content Marketing

Content marketing refers to the creation and distribution of valuable, relevant content to attract and retain customers. It is closely tied to SEO, as high-quality content helps to improve search rankings, increase traffic, build brand authority and boost lead generation. Key content marketing skills for SEO specialists include:

  • Conducting keyword research to identify topics and questions that your target audience is searching for. Then, create content that answers those questions and optimizes for relevant keywords.
  • Writing informative and engaging blog posts, articles, case studies, whitepapers and other content assets. Content should be valuable, well-researched, and optimized for both search engines and readers.
  • Promoting content on social media platforms to increase traffic and engagement. Share updates on sites like Facebook, LinkedIn, Twitter, and LinkedIn to reach new readers and earn more links and social shares.
  • Analyzing the performance of your content using tools like Google Analytics, Search Console and Buzzsumo. Track traffic, rankings, engagement and conversions to determine what’s working and what needs improvement.

Strategy and Planning

SEO strategy and planning refer to the high-level thinking and goal setting required to optimize a website for search. Some key SEO strategy and planning skills include:

  • Conducting a comprehensive SEO audit to analyze your website and marketing performance. Review on-page and off-page factors like technical issues, content gaps, link profiles and keyword rankings to determine your strengths, weaknesses and opportunities.
  • Developing a data-driven SEO plan that outlines your goals, key objectives, actions, timelines, resources and expected outcomes. Set specific, measurable goals for traffic, rankings, conversions and revenue that align with your business objectives. Determine the strategies and tactics you will use to achieve those goals.
  • Implementing and monitoring your SEO plan to ensure you stay on track. Use project management tools and best practices to organize workflows, assign responsibilities, track progress and make adjustments as needed. Regularly evaluate your results and key metrics to determine what’s working and what needs improvement.
  • Adjusting your plan based on feedback, insights and changes in the search landscape. Search engines frequently update their algorithms and best practices, and the needs of your audience may evolve over time as well. Review your plan regularly and make data-driven changes to optimize your efforts and results.

Commonly Used SEO Tools

Here are some of the higher level categories of search-related tools, as well as some specific recommendations within each one:

  • Keyword research: Software such as Ahrefs Keyword Generator, Moz Keyword Explorer and Semrush Keyword Magic Tool help identify the most relevant keywords and phrases to target on your website. They provide data on search volume and competition to help optimize your content.
  • Technical SEO: Screaming Frog, Google Search Console and Ahrefs Site Audit help assess technical issues that could affect your search rankings. They crawl your site to identify errors like broken links, slow page load times, duplicate content and more. They also provide metrics on site speed, mobile-friendliness and XML sitemaps to help optimize technical SEO.
  • Content optimization: Content optimization tools like Yoast SEO, Grammarly and Hemingway Editor help create blog posts, articles and other content that ranks well in search engines. They analyze content for keyword usage, readability, grammar and plagiarism to ensure it is high-quality, informative and optimized for your target audience.
  • Link building: Tools such as Ahrefs Backlink Checker, Moz Link Explorer and BuzzSumo help build high-quality backlinks to improve your site’s authority and search rankings. They provide data on your existing link profile as well as opportunities for new links and influencers who may be interested in linking to or sharing your content.
  • Analytics: Analytics tools like Google Analytics 4, Looker Studio and Google Tag Manager help track the performance of your SEO and content marketing efforts. They provide insights into metrics such as traffic, rankings, engagements, conversions and revenue to determine what’s working and what needs improvement.
  • Artificial Intelligence: With the wide release of ChatGPT, as well as the creation of myriad other AI tools, this is quickly becoming an essential part of the content-creation process. Just make sure the SEO you hire uses these tools to complement their job, and not do all the work for them. AI can be great, but it shouldn’t be applied to an SEO strategy without thorough human refinement and vigilance.
Search Console Discover report now includes Chrome data | Google Search Central Blog | Google Developers
If your SEO candidate can’t talk to you about Google Search Console in detail, don’t hire them.

Assess a Candidate’s Knowledge and Experience

This role requires a combination of both technical knowledge and strategic thinking to analyze data, identify opportunities and develop high-impact solutions.

Here are some ways to make sure they fit the bill:

  • Online tests: Services like Imocha, TestGorilla and Vervoe offer skills assessment tests tailored for SEO specialists. These measure a candidate’s knowledge of on-page and off-page optimization, content strategy, link building, analytics and more.
  • Portfolio reviews: Ask the candidate to share examples of previous SEO projects, case studies or their own website to evaluate their work. Look for clear goals, data-driven insights and measurable results and impact. They may have to anonymize some parts of the report for client confidentiality, and that’s OK. The main think you want to see is that they have experience executing successful projects.
  • Case studies and scenarios: Present the candidate with an SEO challenge or problem and ask them to walk through how they would approach and solve it. This helps assess their strategic thinking, decision making and problem-solving abilities. Don’t be afraid to do it live during the interview. If they don’t know some of these things off the top of their head, they’re probably too green to lead in this area.
  • References and testimonials: Speaking with a candidate’s past clients or employers is one of the best ways to evaluate their skills, work quality and professionalism. Look for references that can speak to their SEO experience, key accomplishments and strengths. This will also be a sign that they’re pleasant to work with if others are willing to help them.

When you use a resource from the BluWave-vetted network, they have already been vetted multiple times before we ever consider connecting you. They must also have multiple high-quality references from private equity firms and other top businesses.

Even then, we won’t just send you a list of all the candidates available. We will select from the best resources on standby to give you two or three best-fit options for your specific situation. Within one business day, you’ll have two or three SEO options that are tailored to your niche.

Top SEO Terms

There are many key terms used in SEO that are important to understand. They describe concepts, strategies and metrics that specialists reference on a regular basis. Some of the top words and phrases to know include:

Basic terms:

  • Search engine: A website that allows users to search for information on the internet, such as Google, Bing or Baidu.
  • Crawler: A program that searches the web to build an index of websites and content for a search engine.. This could also be referred to as a “bot” or “spider.”
  • Index: A search engine’s database of websites, pages and content that have been crawled and indexed.
  • Query: The search terms entered by a user into a search engine. This is more commonly referred to as a “keyword” in many cases.
  • SERP: Search engine results page, or the page of results returned for a user’s search query. It’s pronounced just as it’s spelled.
  • Organic vs paid results: Organic results are earned, while paid results are advertising spots purchased by businesses. Make sure you’re not hiring an SEM expert to do SEO work. While related, these are completely different skills.
This is a search engine results page (SERP).

Technical terms:

  • URL: Uniform Resource Locator, or the full address of a page on the web. And a URL slug is everything that comes after .com or .net, for example. This page’s URL is https://bluwave.net/seo-recruitment/, but the slug is simply /seo-recruitment/.
  • Domain name: The main part of a URL, like “bluwave.net“.
  • HTTP status code: A number that indicates the status of a request to a web server, such as 200 for success or 404 for not found.
  • Robots.txt: A text file that tells search engine crawlers which parts of a website to index or avoid. If a candidate doesn’t know how to find your robots.txt file in 10 seconds or less, don’t hire them.
    (Hint: All they have to do is go to yoursite.com/robots.txt)
  • Sitemap: An XML file that lists the pages on a website to help search engines discover and crawl content.

On-page terms:

  • Keyword: A word or phrase that users may search for to find content on a specific topic.
  • Title tag: HTML element that contains the main headline for a page and is displayed in search results. In the code, this would be <title>Page Title Here</title>. This is one of the most important elements of ranking on SERPs.
  • Meta description: A concise summary of a page’s content that is displayed in search results. This is important, but it does not have an affect on a page’s ranking.
  • Heading tag: HTML elements like <h1> to <h6> that indicate the importance and structure of content on a page. A page’s headline is usually within an <h1> tag. It’s best to have only one <h1> tag per page.
  • Alt text: Description of an image that is displayed if the image cannot be seen by a user. This is especially important to making your site accessible for people with disabilities.

Why do you have more than one H1?

— johnmu is not a chatbot yet 🐀 (@JohnMu) June 15, 2017

Off-page terms:

  • Link: A hyperlink that connects one page to another.
  • Anchor text: The clickable text of a link.
  • Backlink: An incoming link to a page from another website. This is a significant factor in ranking well on Google.
  • Link building: The process of acquiring high-quality backlinks to improve a website’s authority and search rankings. This is best done naturally and not through paid schemes or shady exchanges.
  • Domain authority: A score that indicates the strength and influence of a website based on the quality and quantity of links pointing to it. Search engines like Google do not recognize domain authority. It’s a score used by platforms like Ahrefs and Semrush. Think of it as a barometer and not a thermostat.

Top KPIs in SEO

To track the success of your SEO efforts, you need to choose the right KPIs. Some of the top ones to consider are:

  • Business outcomes: Focus on conversions, customer lifetime value, cost per acquisition and return on investment. These show the direct impact of SEO on your business.
  • Traffic quality: Monitor organic visibility, organic sessions, branded vs non-branded traffic and bounce rate. This helps ensure you’re getting high-quality traffic. Google Analytics 4 is a great way to do so.
  • Keyword performance: Track your keyword rankings, keyword difficulty and keyword opportunity. See how you can improve your rankings and find new keywords to target.
  • Link profile: Evaluate your backlinks, referring domains, domain authority and link velocity. Build high-quality links to boost your rankings.

These KPIs provide actionable insights into your SEO progress and help guide your strategy. Track them regularly to maximize your search visibility and drive more traffic and conversions.

Interview Questions for an SEO Candidate

Interview questions help evaluate if a candidate has the necessary skills and experience for an SEO role. They reveal how well they understand SEO concepts, strategies and best practices.

Here are some sample questions you can use:

General questions:

  • What is your approach to SEO and how do you stay up-to-date with trends?
  • What are your top priorities for SEO and how do you determine key performance indicators (KPIs)?
  • How would you integrate SEO with our overall digital marketing strategy?

Technical questions:

  • How would you evaluate our website’s technical SEO health? What issues should we fix?
  • How can we improve site speed and mobile-friendliness? What tools would you use?
  • How would you handle a manual penalty from Google? What steps would you take to resolve it?

On-page questions:

  • How would you analyze our competitors’ keyword strategies to find new opportunities?
  • What on-page optimizations would you recommend for our content? How can we improve rankings?
  • How do you optimize title tags, meta descriptions, headings and image alt text for SEO?

Off-page questions:

  • What link building strategies have you used and found most effective?
  • How would you build high-quality links to improve our domain authority and search rankings?
  • How can we earn more authoritative backlinks while avoiding link schemes and other unethical practices?

SEO Work Experience

Here are some of the things you would want to see from a candidate’s past work. While no one will have expertise in all these areas, having at least some of them is essential.

SEO Projects:

  • Types of projects, such as technical audits, content optimization, link building.
  • Scope and complexity of projects, including the number of web pages, amount of content, types of keywords.
  • The candidate’s level of responsibility and involvement e.g. executing tasks, managing projects, leading SEO teams.

SEO Results:

  • Improvements in search rankings, organic traffic, conversions.
  • Growth in key metrics like impressions, clicks, dwell time.
  • Awards, case studies or other recognition of their results and impact

SEO Tools:

  • SEO software, analytics platforms, rank tracking tools, etc. that the candidate has expertise in using.
  • Technical skills with HTML, CSS, PHP, JavaScript. Even if the candidate isn’t a “coder” or programmer, they should have knowledge of some of these languages.

SEO Skills:

  • Strong research, analysis, problem-solving and critical thinking.
  • The ability to optimize content for both search engines and users.
  • Proficiency in link building, outreach, content promotion and other SEO strategies.
  • Excellent communication skills for educating clients and coworkers about SEO.

Keep Up with SEO Trends and Best Practices

There are many great resources these days to keep up with the latest SEO trends and best practices. Sometimes, though, it can be hard to tell which are legitimate. Here are a few recommendations both for your benefit, as well as what you might like to hear from how a candidate stays informed:

  • Blogs: Follow reputable SEO blogs like Moz, Ahrefs, Search Engine Roundtable and Search Engine Journal. They frequently publish articles on the latest trends, updates from search engines and expert opinions.
  • Podcasts: Listen to SEO podcasts such as Search Off the Record (Google’s official show) and Search Engine Journal Show. Experts are often interviewed to discuss trending topics, share their insights and debate controversial issues.
  • Webinars: Attend webinars from platforms like Ahrefs, Clearscope and BrightEdge. They frequently host live sessions with SEO professionals talking about trending strategies, new opportunities and ways to overcome challenges. The Q&A portions of these webinars also provide useful discussions on recent changes in search rankings and algorithms.
  • Online courses: Take online courses on SEO and related topics from Udemy, Thinkific, Kajabi and LinkedIn Learning. These courses teach the latest techniques and best practices from industry experts. While some cover SEO fundamentals, many focus on trending areas like technical SEO, content optimization, link building and keyword research. Though often paid, the courses help gain a deeper understanding of current SEO methods.
  • Conferences: Join online or in-person SEO conferences to hear from industry leaders, learn from case studies and network with other professionals. Major conferences like SearchLove, Friends of Search Fest, Brighton SEO, MozCon and Mn Search Summit feature keynote speeches, panel discussions, and presentations on the newest trends, innovations, and issues in SEO. Attending these conferences is a great way to stay ahead of competitors and meet like-minded SEO practitioners.
MozCon logo with a dark green background
MozCon is one of the more popular and well-known search-based conferences.

Do you need a digital content maven to give your website(s) a deep audit? Or perhaps this is something you never considered and don’t know where to start. A proven SEO expert is just what you want.

The BluWave network of highly vetted service providers has search engine optimization resources on standby, no matter your organization, website size or industry.

When you get on a scoping call with our research and operations team, they’ll perform a quick but detailed evaluation of your situation and provide two to three best-fit SEO resources within a single business day.

With so much opportunity in organic search, you don’t want to waste another day with a website that isn’t optimized for growing your business. Contact us today to get started.

Data Warehouse Types: How To Choose the Right One

A data warehouse is an essential tool for businesses that need to manage large amounts of data. With the advent of big data, data warehouses have become even more critical for making the right data-driven decisions.

But with so many different types of out there, it can be tough to figure out which one is the best fit. Having an expert service provider help with the process can save you a lot of time.

Let’s discuss the different types of data warehouses: enterprise data warehouses, data marts, virtual data warehouses, operational data stores and cloud-based data warehouses.

We’ll also explore the pros and cons of each type and give you some tips on how to choose the right one.

READ MORE: AI Data Analytics: Business Intelligence Tools

Different Types of Data Warehouses

1. Enterprise Data Warehouse

An enterprise data warehouse is a centralized repository that stores all the data for an entire organization. It’s designed to handle large volumes from multiple sources and provides a single source of “truth.”

One of the benefits of an enterprise data warehouse is that it can integrate data from multiple sources and provide a comprehensive view.

This makes it an excellent choice for companies that need to analyze large amounts of information from different sources.

Three examples of companies that might use an enterprise data warehouse are:

  1. A large retailer that needs to analyze sales data from multiple locations and sales channels.
  2. A healthcare provider that needs to consolidate patient data from different locations and systems.
  3. A financial institution that needs to integrate data from different divisions, such as banking and investment services.

2. Data Mart

A data mart is a subset of an enterprise data warehouse that is designed to serve a specific department or business unit within an organization. Data marts are typically smaller than enterprise data warehouses and are used to address specific needs.

The upside of a data mart is that it can be designed to meet the needs of a particular business unit or department. Organizations that need to analyze data at a more granular level would be well-suited for this option.

Three examples of companies that might use a data mart are:

  1. A sales team that needs to analyze data related to customer orders and purchase history.
  2. A marketing department that needs to analyze data related to customer demographics and purchasing behavior.
  3. An HR department that needs to analyze data related to employee performance and retention.

MORE RESOURCES: Business Intelligence, Analytics & AI

3. Virtual Data Warehouse

A virtual data warehouse is a logical view that is created by combining data from multiple sources. The idea is to provide a unified view without physically consolidating the data.

That’s one of the primary benefits of going this route – the ability to keep the data separate physically.

If you need to analyze various disparate sources of information in one place, consider a virtual data warehouse.

Three examples of companies that might use a virtual data warehouse are:

  1. A company that has multiple databases with different types of data and wants to create a unified view without physically consolidating the data.
  2. A business that wants to create a data warehouse without investing in physical hardware.
  3. A company that wants to test a data warehouse concept before investing in a physical data warehouse.

4. Operational Data Store

An operational data store provides real-time data for operational reporting and analysis. It’s optimized for write-intensive applications, such as transaction processing systems, inventory management systems and order management systems.

If you need a real-time look at your data, this is an apt choice.

An operational data store provides real-time data for operational reporting and analysis. It’s optimized for write-intensive applications, such as transaction processing systems, inventory management systems and order management systems.

Examples of companies that might use an operational data store include:

  1. A retail company that needs to track inventory levels in real time and ensure that orders are processed efficiently.
  2. A financial institution that needs to process transactions quickly and accurately.
  3. A healthcare provider that needs to track patient data and ensure that medical records are up to date.

READ MORE: Business Intelligence Automation: What is it?

5. Cloud-Based Data Warehouse

A cloud-based data warehouse is a type of data warehouse that is hosted in the cloud. This type of data warehouse is designed to be highly scalable and can be used to store and analyze large amounts of data.

They are great choices to accommodate growing businesses.

Three examples of companies that might use a cloud-based data warehouse include:

  1. A startup that needs to store large amounts of data but doesn’t have the resources to build and maintain an on-premise data warehouse.
  2. A global corporation that needs to store and analyze data from multiple locations around the world.
  3. A company that experiences fluctuations in data storage needs and requires a flexible and scalable solution.

How to Choose the Right Type of Data Warehouse

Choosing the right type of data warehouse depends on a number of factors, including your business needs, the size of your organization and your budget.

A small company might tend to use a cloud-based data warehouse, as it is a more cost-effective option for storing and analyzing data without investing in physical hardware.

A medium-sized company might use a data mart to analyze data at a more granular level, while a large company might use an enterprise data warehouse to analyze large amounts of data from different sources and provide a comprehensive view of all their data.

The cost of a data warehouse can vary greatly depending on the type of data warehouse, the size of the organization and the amount of data that needs to be stored.

An enterprise data warehouse can cost millions of dollars to set up and maintain, while a cloud-based data warehouse can cost a few thousand dollars per month.

A medium-sized company might expect to pay anywhere up to $500,000 per year for a data warehouse solution.

Pros and Cons: Data Warehouses

When choosing a data warehouse, it’s also essential to consider the pros and cons of each type.

Data Warehouses

Pros

  • Provides a comprehensive view of all data
  • Integrates data from multiple sources
  • Handles large volumes of data

Cons

  • Costly to implement
  • Requires specialized expertise to design and maintain
  • May take longer to implement than other options

Data Marts

Pros

  • Designed to meet specific business unit or department needs
  • Analyzes data at a more granular level
  • Cost-effective

Cons

  • Limited in scope
  • May not integrate well with other data sources
  • May not be able to handle large volumes of data

Virtual Data Warehouses

Pros

  • Provides a unified view without physically consolidating data
  • Can keep data separate physically
  • Can integrate data from multiple sources

Cons

  • May require additional software or hardware
  • May not be as efficient as other options
  • May require additional time to set up and maintain

Operational Data Stores

Pros

  • Provides real-time data for operational reporting and analysis
  • Optimized for write-intensive applications
  • Can handle large volumes of data

Cons

  • May not integrate well with other data sources
  • May require additional hardware to handle large volumes of data
  • May require additional time to set up and maintain

Cloud-Based Data Warehouses

Pros

  • Highly scalable
  • Can accommodate growing data needs
  • Cost-effective

Cons

  • May require additional security measures
  • May require additional time to set up and maintain
  • May not be as efficient as other options

READ MORE: How To Extract Data from ERP Systems


Choosing the right data warehouse is essential to ensuring that your business can make data-driven decisions. If you need help evaluating options for your organization, don’t hesitate to contact us. Our research and operations team can connect you with a PE-grade data warehouse resource to help you make the right decision for your business.

If you’re ready to take your data analysis to the next level, schedule a scoping call with the BluWave research and operations team today. We’ll work with you to understand your business needs and connect you with best-fit resources within one business day.

Post-Merger Integration: Framework, Keys to Success

Mergers and acquisitions (M&A) are not simply financial transactions. They involve complex changes in organizational structure, culture, systems and processes.

The post-merger integration (PMI) process is a critical component of any M&A deal. PMI refers to the process of integrating two or more organizations after a merger or acquisition.

With the right strategies and framework in place, businesses can ensure a smooth transition.

Let’s discuss some of the key aspects of this challenging process.

READ MORE: Merger Planning & Integration: Best Practices for Private Equity Firms

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Preparing for Post-Merger Integration

Preparing for the integration process involves creating a PMI plan and timeline, as well as developing strategies for effective communication and stakeholder engagement. These are essential for ensuring buy-in and support from employees, customers and suppliers.

Here are some things that might be part of that plan and timeline:

  • Identifying key stakeholders
  • Creating a PMI team
  • Conducting due diligence
  • Developing a communication plan
  • Creating a detailed integration plan with clear target dates
  • Assigning responsibilities and roles
  • Establishing a process for issue resolution and decision-making
  • Developing a change management plan
  • Creating a risk management plan
  • Defining success metrics and benchmarks
  • Establishing a timeline for monitoring progress and making adjustments as needed.

Execution of Post-Merger Integration

The execution of PMI involves several critical steps, including identifying and addressing cultural differences, harmonizing systems and processes, ensuring regulatory compliance and addressing talent management issues. Failure to address these issues can lead to a lack of alignment, lower employee morale and decreased performance.

One of the most significant challenges during the PMI process is identifying and addressing cultural differences. That’s because failure to address cultural differences can lead to significant issues down the road. An experienced interim CHRO can be a great resource for these situations.

Harmonizing systems and processes is another critical step in PMI. This involves aligning IT systems, financial reporting and other key processes. Harmonization ensures that the new organization operates efficiently and effectively, and that there are no redundancies or duplications.

READ MORE: Hire an Interim CFO

It’s also essential to identify and address any regulatory requirements and ensure that the new organization is compliant with all relevant laws.

Finally, addressing talent management issues is critical for ensuring that the new organization has the right people in place to reach its goals. By identifying key talent, developing retention strategies and creating a plan for integrating employees from both organizations, you’re much more likely to have a smooth transition.

Measuring the Success of Post-Merger Integration

Working together to establish objectives and key results (OKRs) before joining the two organizations is essential. This is how you’ll know whether everything is going to plan and objectives are being reached.

Focus on the metrics that are most important to your business, when they need to be achieved by and how you plan to report them to key stakeholders.

READ MORE: Hire an Interim CHRO: Navigating Challenges, Creating Value

Success metrics may include financial metrics such as revenue growth, profitability and return on investment (ROI). It could also mean employee satisfaction, customer satisfaction and market share.

Whatever key performance indicators (KPIs) you choose, they should be directly tied to your bottom line.


Post-merger integration is a complex and challenging process, but with the right framework in place, businesses can ensure a smooth transition.

If your business is considering a merger or acquisition, it’s essential to have a comprehensive PMI framework in place. The right one will help your business mitigate risks, harmonize systems and processes and address cultural differences, regulatory compliance and talent management issues.

The PE-grade resources in the BluWave network can help you create that framework and get the maximum value out of your new business relationship. Contact our research and operations team to set up a scoping call and get connected with a best-fit service provider in less than one business day.

What is Technical Debt in Due Diligence?

Technical debt doesn’t always get a good rep, but it’s not black and white, either.

There are both benefits – usually early on – and consequences, which accumulate with time.

As part of their IT due diligence process, many private equity firms take a hard look at the technical debt they might incur. That means it’s just as important for portcos, as well as private and public companies, to understand what they have on their hands before engaging in a potential sale or transaction.

In addition to defining technical debt, let’s look at some examples and types, as well as the pros of cons.

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What is Technical Debt?

In software development, technical debt refers to the cost of maintaining a suboptimal or inefficient software system that was developed with an emphasis on speed, rather than quality.

It’s incurred by prioritizing quick results over a more well-designed code, which will mean more work to fix in the future, often with the objective of quick, short-term gains.

While technical debt can be a catalyst for growth, it can also create a challenges for developers and inhibit scalability.

“It allows companies to create software faster, with the understanding that they will slow down software development in the future. Companies will eventually be forced to spend more time fixing the debt than the amount of time it took them to produce the best solution at the beginning,” writes Trey Huffine of freeCodeCamp.

READ MORE: The Power of AI, Data Analytics in IT Due Diligence

Companies may eventually be forced to spend more time fixing technical debt than they did to produce the best solution in the first place. It can also be defined as the cost of reworking a solution caused by choosing an easy yet limited solution. It represents the difference between what was promised and what was delivered in a software product, including shortcuts taken to meet deadlines.

While technical debt is not always bad, many businesses use it to launch ideas quickly as a minimum viable product (MVP) and then rapidly iterate and improve them. It can, however, cost more time, money, and resources over time.

Let’s dig in to more details to better understand how technical debt works.

Technical Debt Types

Technical debt can be classified both based on the type of debt as well as how it’s incurred:

Here are some different types of tech debt:

Design Debt

Due to suboptimal design decisions and architecture choices made during the development process.

Code Debt

Arises from poorly written, inefficient or redundant code.

Documentation Debt

This happens when documentation is incomplete or outdated, which can make it difficult to maintain and update software.

Testing Debt

Due to inadequate testing practices, leading to bugs, and other software issues.

Infrastructure Debt

Results from using outdated or inefficient hardware or software, leading to slower performance and reduced productivity.

People Debt

This happens when the development team lacks skills or experience.

Process Debt

Inefficient or inadequate development processes that can lead to delays, errors, and other issues.


Here are some different ways technical debt can be incurred:

Deliberate Debt

Incurred intentionally to meet a deadline or achieve a goal.

Inadvertent Debt

From not following best practices, or failing to properly refactor code.

Prudent Debt

Technical debt that is taken on deliberately, with a plan and a clear understanding of the costs and benefits.

Reckless Debt

This arises from taking on technical debt without a clear plan or understanding of the costs and benefits. This is the opposite of prudent debt.

READ MORE: IT Due Diligence Process: Mergers and Acquisitions

Strategic Debt

Taken on to achieve a specific strategic goal, such as entering a new market or taking advantage of a business opportunity.

Tactical Debt

Taken on to achieve a specific tactical goal, such as adding a new feature or improving performance.

Bit Rot Debt

This kind of technical debt arises from neglecting to update and maintain software over time.

Inefficient Code Debt

This happens when inefficient or outdated code is used.

Unintentional Debt

This is incurred for reasons beyond the development team’s control, such as technology changes, regulatory requirements or changes in customer needs.

Technical Debt Examples

Technical debt can be found in all kinds of software development projects. The following are some examples developers may encounter.

Bugs in the Code

When developers work quickly to meet deadlines, they may make mistakes that lead to bugs. These bugs can slow down the software or make it malfunction. If they’re ignored in the interest of meeting deadlines, they’ll continue to accumulate.

Legacy Code

Code that has been written in an older version of a programming language or framework, which can make it difficult to update the software. Updating the software may require extensive code changes, which can result in significant time and effort.

Missing Documentation

Incomplete or outdated documentation can make it difficult for others to understand the code, resulting in additional work later on. Especially if those people are new to the team.

If developers don’t document their code properly, it can be challenging for others to modify later on.

Poorly Refactored Code

When developers take shortcuts to meet deadlines, they may not properly refactor, resulting in code that is not optimized, requiring more work to fix.

Ignoring Quality and Best Practices

This can result in suboptimal code that needs to be reworked, leading to performance problems.

Insufficient Testing and Documentation

Skimping on testing or documentation can make it difficult to maintain or modify the code.

Suboptimal Architecture or Design

Choosing a suboptimal architecture or design can also make for extra work as time goes on. Expect performance problems that slow down software, too.

Short-Term Thinking

Applications built only with the near future in mind eventually means consuming more resources, time, and energy maintaining and rewriting “broken code” rather than developing new ideas.

Procrastination and Compromises

Not fixing bugs when they arise will likely produce technical debt, too.

Benefits of Tech Debt

While technical debt often creates challenges, it has its benefits, too. For example, it can be used to launch an MVP, allowing businesses to gain valuable feedback from users that can be used to improve the product.

Technical debt can also help businesses remain competitive in a fast-paced environment. By prioritizing speed and agility over perfection, you can more quickly adapt to changing markets and customer needs. It can also help reduce development costs, achieving goals in less time with fewer resources.

It is, however, important to consider the long-term costs and benefits. As the technical debt accumulates, it can become increasingly difficult to maintain and update the software, leading to reduced productivity and increased development costs and security vulnerabilities. Let’s go into more detail about the potential consequences.

READ MORE: Comprehensive IT Assessment Interim Leadership Sought

Consequences of Technical Debt

The downside of technical debt can be dire, affecting not only the quality of the software but also the productivity and morale of the development team. Over time it’s increasingly costly to address.

The poor code quality can result in poor performance, bugs and maintenance issues. It can also hinder the ability to introduce new features and functionality, having a negative impact on user experience and revenue generation.

Additionally, technical debt can make it more difficult for development teams to work efficiently, as they must constantly navigate suboptimal code, taking time to understand and fix it.

Tech debt can also impact the development team’s morale. As it accumulates, developers may become demotivated, increasing turnover and making it harder to attract top talent. It can also mar a company’s reputation as negative user reviews roll in, reducing overall trust in the product or service.

It’s crucial to manage technical debt carefully and address it proactively to avoid long-term consequences.


The BluWave network is full of the best technology resources on the market for private equity, portcos, and independent and public companies.

The expertly vetted service providers ready to help know how to evaluate, utilize and address technical debt in a way that’s aligned with your business’s goals.

“The good providers will help you determine whether a company is making the most of its technology investments,” BluWave Head of Technology Houston Slatton says. “They can also say the products are out-of-date, end-of-life, have security issues, aren’t being used well, aren’t being backed up.”

Regardless of your industry, we can connect you with a niche-specific IT resource in less than one business day after an initial scoping call. Contact our research and operations team today to get started.

Business Intelligence Infrastructure: What is it?

As businesses become more data-driven, the need for a robust business intelligence (BI) infrastructure becomes increasingly crucial. With the right infrastructure in place, organizations can unlock insights that inform their decision-making and give them a competitive edge.

Let’s explore the key components of a BI infrastructure and why they matter.

Pricing strategy expert

Data Storage and Management

Businesses must ensure they have the right data management systems in place to efficiently store, process and manage their data.

This means utilizing databases, data warehouses and data lakes, depending on the nature and volume of the data. Without a solid foundation for data storage and management, any BI initiative will fail.

Data Integration

With data stored in various systems and applications, data integration is crucial to ensure that data is collected from all relevant sources.

Data must be integrated from internal systems like CRMs and ERPs as well as external sources. These could include social media, market research or other third-party platforms that are central to your business.

Consolidating all this information means having access to a comprehensive view of operations and customers behavior and characteristics.

READ MORE: Business Intelligence Automation: What is it?

Data Visualization and Reporting

One of the key goals of a BI infrastructure is to help users make sense of data through visualizations and reports.

By using tools like dashboards and charts, leaders can present the numbers in a way that is easy for the entire team to understand and interpret.

This practice will also help users identify trends that might not be immediately apparent in raw data, or to the naked eye.

Real-time reports are particularly important in today’s fast-paced business environment. Without them, you can quickly fall behind your competition and lose touch of who your users are.

Data Analysis and Modeling

Data analysis and modeling are essential components of any BI infrastructure. Businesses need to be able to build models that can predict future outcomes.

Skilled analysts are key here, but they also need the right technology to support data modeling, machine learning and artificial intelligence.

Leveraging these technologies will give organizational leaders a deeper understanding into their operations and customer base.

READ MORE: How the BluWave Process Works


Whether you’re a PE firm, a portco, or an independent or public company, investing in a robust BI infrastructure should be a top priority.

BluWave has top BI, analytics and AI resources on standby to address your specific needs, whatever sector your company serves.

Set up a scoping call with our research and operations team to get connected with two or three best-fit service providers that are experienced with your exact business intelligence infrastructure need.