Digital transformation is no longer something only the biggest, wealthiest companies can afford.
Not only are these services within reach for businesses of all sizes – from enterprise organizations to lower middle market companies – but they’re also essential.
Learn about common improvement areas all businesses can implement to accelerate digital transformation efforts.
Business leaders, including operations partners at private equity firms, C-level executives and functional leads are evaluating the digital capabilities and infrastructure in their companies to identify areas for improvement
Simple improvements to workflows or procedures can significantly trim manual tasks and optimize human capital during economic uncertainty
“No-regret” moves such as the following can accelerate change in a targeted, cost-effective way:
Adopting cloud and SaaS solutions
Improving cybersecurity
Enhancing website capabilities with tools like chatbots
Automating order processing and inventory management
Pricing consultants help businesses maximize profits based on researching trends, competitors, customer behavior and more. The goal is to maintain high demand and revenue generation without sacrificing quality, loyalty or perception.
Setting the right price for a product or service is a key factor in maximizing profit margin. It can unlock substantial additional revenue when done correctly.
In fact, demand for pricing strategy resources continues to increase in this high-inflation economy. It’s often among the most-sought resources in the BluWave network.
If you want to hire a pricing expert, here’s what you should look for during your evaluation.
How consultants set prices depends on many factors, such as the type of product or service, market conditions, customer segments and business goals. That’s why it’s so important to hire someone who will take the time to intimately understand your organization and its competitors.
By choosing the “right price,” these consultants help maximize a business’s ROI by protecting profit margins while maximizing revenue and demand.
Pricing consultants may use a number of different high-level strategies: cost-plus pricing; value-based pricing; dynamic pricing; promotional pricing; penetration pricing; skimming pricing.
Pricing, however, is not a one-time exercise. They must be constantly assessed and adjusted based on performance. Consultants work closely with their clients to understand their objectives and constraints and develop a pricing strategy that supports them.
They help businesses choose the “right price” that aligns with the overall business strategy, marketing plan and sales goals to achieve maximum ROI.
When choosing a pricing consultant, finding someone who thoroughly researches the market before making recommendations is essential. Pricing consultants use various methods such as surveys, interviews, focus groups, experiments, data analysis, and more to gain customer and market insights. This establishes a solid foundation for an effective strategy.
In addition to customer and market insights, pricing consultants also consider production, distribution and other operational costs to develop a strategy that ensures profitability.
Pricing consultants also analyze competitors’ strategies to identify opportunities and potential threats. This analysis includes not only their product or service prices, but also their promotions, discounts and other tactics.
To measure price sensitivity, consultants may use techniques such as conjoint analysis or price elasticity testing. This helps them determine how price changes may affect customer demand. They also use digital tools such as web analytics, social listening and sentiment analysis to gain insights into customer behavior and preferences.
All this market research can help validate a new product or service, identify customer value drivers, measure price sensitivity, segment customers by willingness to pay, benchmark competitors’ prices and more.
After conducting market research and analyzing customer insights, pricing consultants typically use a combination of quantitative and qualitative analysis to create a pricing strategy that meets their clients’ goals. This includes:
Segmenting customers: Based on their willingness to pay, customer segments are created to help determine the optimal pricing strategy. This involves identifying the different types of customers, their preferences and their willingness to pay for a particular product or service.
Identifying value drivers: Consultants work with their clients to identify the key value drivers for their products or services. This involves understanding what features or benefits are most important to customers and how they affect their willingness to pay.
Developing pricing structures: After identifying customer segments and value drivers, consultants develop pricing structures that align with their clients’ business goals. This may involve creating different pricing tiers or packages that offer different levels of benefits or features.
Conducting sensitivity analysis: For an optimal pricing strategy, consultants conduct sensitivity analysis to understand how changes in pricing may affect demand and revenue.
Developing measurement tools: Pricing consultants also develop measurement tools to monitor the performance of the pricing strategy over time. This includes setting up metrics and analytics to track sales, revenue, profit margins and customer satisfaction.
By using a combination of market research, quantitative analysis, and pricing strategies, pricing consultants help businesses maximize ROI and growth.
To better understand customer behavior and preferences, pricing consultants use a range of techniques to gather insights:
Key decision factors: One of the first steps in understanding a customer base is defining what motivates them. This involves identifying the main drivers of customer behavior, such as price, quality, brand reputation or convenience. Research techniques such as surveys, focus groups and data analysis can all be used to understand what influences purchasing decisions.
Willingness to pay: This concept helps businesses determine the optimal price point for their products or services. Essentially, willingness to pay is a measure of how much customers are willing to spend on a particular product or service based on factors such as perceived value, quality and market competition.
Preferences: Customer needs vary from market to market. For example, pricing consultants may work to reduce churn for a SaaS organization by understanding customers’ needs, what they value and how they make choices. Success is measured by an increase in adoption and revenue.
Offer options: Offering choices with good-better-best options and bundles that meet varying needs, use cases and budgets can reveal a lot about a customer. KPIs here include customer adoption and employing Give-Gets to protect price/value alignment.
Perception of discounts: It’s also important to understand how customers perceive discounts and how they influence purchasing decisions. This information is also used to inform pricing strategies that maximize revenue while maintaining loyalty.
A pricing expert will know when and how to use each of these tactics to develop the deepest understanding of the customer base for your particular industry.
Some businesses never realize the potential of their products or services because they’re not charging the right price.
By blindly setting prices without conducting proper diligence, you’re leaving money on the table. Depending on the size of your business, this could mean millions of dollars.
Fortunately, there’s a roster of expertly vetted price consultants ready for you to hire from within the BluWave Business Builders’ Network.
We have thoroughly evaluated each and every pricing resource that’s been invited into our network so that you can move forward with confidence. These niche-specific resources have invaluable experience helping companies like yours optimize prices.
Whether you’re a PE firm working with a portco, or a private or public company that wants to accelerate revenue growth, we already have the right service provider for you.
Companies conduct voice of customer (VoC) studies to better understand how people interact with their product or service.
While there are many techniques to gather this information, the objective is largely the same: Ensure the customer is being heard and served as best as possible.
Private equity firms, portfolio companies, and private and public companies can all benefit from a strong voice of customer framework.
“Voice of the customer is extremely important to businesses because it allows companies to have visibility into where they are performing highly and where they are not,” says Brandon John, BluWave’s service provider relationship manager. “By hearing exactly how their customers feel about their brand, they can allocate the appropriate resources to improve some identified areas.”
Let’s talk about some of the advantages organizations can gain with the information gathered in VoC research.
Benefits of VoC
There are several advantages to conducting a voice-of-customer survey. It come as no surprise, then, that it’s been top-of-mind for our clients for years.
“VoC projects are always going to be something PE firms prioritize with their portcos,” John says. “We receive steady demand in this space and have since BluWave was founded.”
Rather than merely gathering feedback, VoC research helps companies reimagine their products and services to surpass customers’ needs by gaining an intricate understanding of who they are and what they want.
This includes how and when they use the product, as well as why they’re more (or less) likely to choose it over a competitor.
Listening to customers and resolving their concerns establishes trust and loyalty, decreasing attrition and boosting customer lifetime value.
A client is more likely to stick with a brand that it feels has its best interests in mind.
Better Business Decisions
Actionable insights gleaned from customer input can steer key business choices around product roadmaps, marketing campaigns, pricing strategies and service models.
Increased Bottom Line
An unparalleled customer experience not only spurs growth, but also a competitive edge. One study showed that companies with strong VoC programs boast 10X more annual revenue growth.
Enhanced Customer Satisfaction
Catering to customers’ needs and wants forges lasting connections. It not only enhances the existing customer experience, but makes it more likely to acquire new ones as you get a better grasp on your target market.
This can have a compound effect as a happy customer is also more likely to recommend your brand or service to friends, families, colleagues and industry peers.
Employee Retention
This might come as a surprise, but your own employees can also benefit from VoC studies. That’s because it gives them a stronger connection to the customer by putting themselves in their shoes. The more aligned the employees are with the clients, the more satisfied they tend to be, thus limiting turnover.
To comprehensively capture the opinions of your customers, you should employ multiple avenues for feedback, including surveys, social media, reviews, emails and phone calls.
By using a variety of channels to gather input, companies can gain a multifaceted understanding of client needs and desires that fuels business decisions, improved experiences and financial gains.
Choose Timing Wisely
The timing of requests for customer feedback can significantly impact the quality and amount of responses. Businesses should choose a moment that is relevant, convenient and respectful for clients, such as after a purchase, service interaction or milestone.
Businesses that are considerate in their requests for input are more likely to receive thoughtful, actionable responses that can drive key business decisions and improved outcomes.
The best moment to act on feedback received is as soon as possible. While you want to be diligent about understanding and applying what customers tell you, times is of the essence.
This is especially important when it comes to fixing problems, resolving negative feedback and staying ahead of competitors.
Segmentation
To gain business insights, companies should analyze customer feedback and group clients by factors like demographics or habits. Tailoring actions to different groups helps build loyalty and boost revenue.
It also establishes trust, decreases attrition and increases lifetime value by making each experience as tailored as possible.
The quality of your feedback depends largely on the quality of your questions. You should ask clear, concise and specific questions that are easy to understand and answer. You should also avoid leading, biased or ambiguous questions that can skew your results.
The value of customer input hinges greatly on the quality of the questions posed. Aim for clear, crisp and targeted inquiries that are easy to comprehend and respond to. Avoid being suggestive, biased or obscure lines of questioning that can skew results.
Your goal is to learn what customers think about your business, not try to convince them of something.
Acknowledge Feedback
One of the most important VoC best practices is to acknowledge your customers’ feedback and show them that you appreciate their time and opinions. There’s never been more competition for our time, so the fact that someone is willing to participate in your study means they probably have strong feelings.
Follow up with a thank-you message, sharing how their feedback will be used or even offering a reward (see below).
Share Findings Internally
To turn feedback into action, you need to share your findings with the relevant stakeholders in your organization. You should communicate the key insights, recommendations and action plans to your employees, managers and leaders. You should also encourage collaboration and accountability across different teams and departments.
Benchmark Against Your Industry
To measure your performance and progress against your competitors and industry standards, you should benchmark your VoC metrics against external data sources. You can use industry reports, surveys or benchmarks to compare your customer satisfaction, loyalty and advocacy levels with others in your field.
Test and Optimize
VoC best practices are dynamic, not static. You should constantly refine your program to ensure that it is effective, efficient and aligned with your overall business goals.
This can be done with A/B testing, analytics or feedback loops to evaluate and improve your VoC methods, tools and strategies.
Involve Key Stakeholders
To ensure that your VoC program has the support and resources it needs to succeed, you should involve key stakeholders from the start.
Identify decision-makers, influencers and beneficiaries of your program and engage them in defining the goals, scope and outcomes of your efforts.
Offer Participation Incentives
To increase your response rates and motivate your customers to share their feedback , you can offer participation incentives such as discounts, coupons, freebies or loyalty points.
Choose incentives that are relevant, attractive and proportional to the effort required from your customers.
The expert service providers in the BluWave network know the importance of understanding your customers.
We constantly vet and re-vet the best third-party resources for this exact need, no matter what your customer type or industry.
“We have a solid bench of VoC providers in the BluWave network,” says John, who interacts with these third-party resources on a daily basis. “However, it is important to have the right group, for the right need, at the right time.”
Contact our research and operations team and walk us through your VoC needs. In less than one business day, we’ll introduce you to two or three exact-match options.
“Like all service toolboxes in the BluWave network, the VoC toolbox is always rapidly expanding,” John adds.
Once you make a selection, we’ll hold the service provider accountable from start to finish as they bring their voice of customer expertise to your specific situation.
Business intelligence continues to be among the most high-demand services in the Business Builders’ Network.
One aspect of BI&A that’s popular is automation.
The founding partner of one of our BluWave service providers says BI automation is essential to modernizing data analysis.
“A lot of times the process involves people pulling data into spreadsheets manually, analyzing, cleaning, doing stuff with the data and then giving it to their bosses or whoever downstream needs them,” says the partner, Mike Datus*. “That’s usually a very error-prone process because it’s done by humans.”
Business intelligence automation is the process of consolidating and streamlining your company’s data into a single warehouse that can be accessed in real-time.
Automation provides instantaneous insights that forgo manual input and data manipulation to give team members actionable, consistent information to drive their day-to-day decisions.
Put another way, it helps you automate business processes.
Companies that are older, or perhaps resource-challenged, can benefit greatly from automating their data collection and analysis.
Another data firm’s founding partner, who we’ll call Steve Holms*, puts it this way:
“Holding larger data sets and integrating more data sources to do analysis across several different places makes it a lot easier to analyze.”
It’s no surprise that business intelligence tools are in such high demand. We have seen countless PE firms and other companies streamline processes and improve real-time decision-making because of them.
Here are just a few of the reasons why you should consider implementing or upgrading your automation efforts.
Save Time
Not only will you complete key tasks sooner, but you’ll be able to make important decisions faster, too.
“You’re talking about orders of seconds instead of hours or days, right? And then that’s huge,” Datus says. “With one of our clients, we built a platform, so instead of waiting a week, the CFO now had a live dashboard in board meetings. So when he was asked a question, he didn’t have to say, ‘I’ll get back to you next week.’ He literally just popped up his dashboard, did a quick filter, and had the answer.”
Our service providers often see situations where top executives need different versions of the same report depending on who they’re working with or what meeting they’re in at a given moment.
This often meant one-off iterations of the same data sets that take might not be available the same day, or even week.
“If the analyst has to go back, they have to go back and pull the data again, do the analysis, run it through, right? That’s another runtime,” says Holms, who noted that those iterations add up.
Another time-saving scenario is if an analyst leaves the company, is on vacation or has an emergency. Data analysis doesn’t stop as soon as that key player becomes unavailable.
“You only have to program it once, and you’re done,” Holms says. “It’s all in the database, and they don’t have to email anybody in case they didn’t get the report.”
Have you ever tried to access a report so robust that you thought your computer might break down? You’re not alone.
Another benefit of business intelligence automation is the ability to scale.
“Sometimes your data’s so large, it’s hard for Excel to even open, right?” Holms says. “How does sales correlate with product performance, correlate with manufacturing, correlate with this? —putting it in one place makes things a lot easier to expand.”
Save Money
There are multiple ways BI automation can save your company money:
You may be able to reduce headcount on your analytics team and reinvest those savings elsewhere
The time you do save – as mentioned earlier – is time for which you’re no longer paying
The data itself could unveil inefficiencies in your business that are ripe for improvement
Manual intervention is expensive. By cutting out intermediaries, and empowering decision-makers more quickly, they can use expertise that no program can account for to make impactful decisions
Consistency
Humans are much more error-prone than machines. Especially well-designed and well-programmed machines.
While you wouldn’t want to automate a process so heavily that it’s no longer monitored, the correct calibration can set your team much more at ease.
“You’re building good processes to make sure it’s consistent. It’s done by computers, so once you do it once it’s pretty robust, unless the data itself changes or the business changes,” Holms says. “Sometimes you just get errors that are difficult to detect. And if you want to go back to see what were my numbers last week or two weeks ago or three months ago, you have to go into your email inbox and search for the report.”
With BI automation, you can leave the inbox behind and find everything you need in your dashboard.
“It’s all in the database,” Holms says, “and they don’t have to email anybody in case they didn’t get the report.”
Dynamic Reports
As we already hinted at above, automated dashboards and visualizations are essentially living, breathing databases.
Instead of plugging new information into a spreadsheet every time you want to update a report, it’s available instantaneously. Not only that. Since it’s connected to the source, you don’t have to input the data at all.
“Once you have it all there getting updated predictably, you can create these really rich charts and graphs, because with these tools you can get these visuals that aren’t static,” Datus says. “The real-time dashboards update as the data comes into the system. So if you want to see one chart or the set of 20 charts for last week just for finance, you can click a few things, and you can get that report.”
While automation can be valuable to a business, it doesn’t come without some potential downside. With the right help, though, we believe all of these can be overcome.
Job Loss
Automation may replace human workers and lead to job losses – at least in the short term.
A benefit of this, though, is that it frees those some people up to learn and use new skills that are equally valuable to the business. Money saved on one area of human capital can be reinvested in your talent.
System Failures
Automated systems can experience technical issues, thereby disrupting business operations. You would hope that this is the exception and not the norm, but even so, manual intervention may be required to fix the issues.
Expert service providers, however, are familiar with the most common vulnerabilities, and will know how to not only fix them, but also proactively prevent them.
Automated systems are designed to handle repetitive, routine tasks in a predetermined manner. They may lack the flexibility to adapt to unexpected situations or changes.
This is quickly changing, though, with the implementation of more and more AI tools that can often course-correct much faster than humans.
This perceived “risk” is quickly becoming a moot point in many senses.
Cost
Implementing and maintaining automated systems can be expensive. This is most likely to be an issue for very small businesses that have less to automate and can handle all their data by traditional means.
Large companies with more robust budgets will probably find that the investment is well worth it in the long run. This includes private equity firms, their portcos, and private and public companies of all shapes and sizes.
While automation involves these and other risks, it’s an increasingly valuable and in-demand facet of business intelligence. Based on the feedback we receive from our clients and expert service providers, we wouldn’t shy away from exploring how your business can benefit from automation.
Now that you have considered the pros and cons of BI Automation, it’s time to look at the tools at your disposal. While all of these can have a significant impact on your business, you want to make sure you’re using the right ones.
Let’s get familiar with a few of the high-level categories, as well as some specific business automation technologies within them. That way, when our research and operations team connects you to a tailor-made, niche-specific firm to set up your BI automation, you’ll have an idea of what you’re looking for.
Dashboards
BI automation dashboards display key performance indicators, data points and other important metrics in an easy-to-understand format. They provide a 360-degree view of performance using charts, graphs and other visuals.
They offer a quick-glance overview of your organization’s most important metrics, allowing users to quickly identify areas of strong or weak performance, spot emerging trends and gain data-driven insights. Some examples include Power BI, Tableau and Qlik Sense.
Common metrics used to evaluate business performance are cash flow, customer satisfaction and website traffic. Others include sales revenue and customer loyalty.
When you work with an experienced data analytics firm, they’ll be able to match your business needs to the right tools.
Visualizations
BI automation visualizations enable end users to execute automated workflows based on insights within a report. The workflows can be data-contextual, meaning they can change based on filters.
They are often used to connect multiple data sources, create interactive dashboards and charts, provide real-time visualizations and alerts and utilize natural language processing.
This type of BI automation tool leverages artificial intelligence and machine learning to automatically generate and apply predictive models based on data insights. Predictive models are employed to forecast what may occur in the future dependent on historical and current data.
These are often used to predict things like customer churn, sales revenue and product demand. They’re especially utilized in the healthcare, finance and marketing industries.
Data mining techniques to extract valuable insights from large data sets for making more informed decisions. It’s a branch of data science that searches for patterns, anomalies and correlations in using statistics, artificial intelligence and machine learning.
It’s often used to solve customer segmentation, fraud detection and market basket analysis. Many of the tools listed in the sections above can also be used for these tasks.
If a lot of this sounds new to you and your team, that’s OK. In fact, Holms says that even a well-composed manual report can be a great launching point for BI automation.
“I would say even if you have an Excel report and it’s a good Excel report, you’re already ahead of the game,” he says.
If you don’t know where to start, set up a scoping call with our research and operations team. We’ll connect you to world-class firms like Datus’s, Holms’, or other PE-grade service providers that can serve your exact needs for your particular industry.
*Privacy is important to us. While the source and company name have been changed, these are real quotations from a real service provider in the BluWave Business Builders’ Network.
Private equity portfolio companies have a unique set of challenges when it comes to attracting and retaining top talent. The stakes are high, as the success of a portfolio company can make or break a private equity firm’s investment.
That’s why it’s crucial to have the right resources and strategies in place to recruit effectively.
With so many portcos to manage, private equity firms can struggle to attract and retain the right talent.
Competition is fierce, especially if resources are limited and the portco isn’t a known entity. Additionally, not everyone is cut out for the fast-paced and high-pressure environment of private equity.
Let’s talk about what PE firms can do to hire standout performers for their portcos.
So, how can private equity firms overcome these challenges and recruit the talent they need to succeed? The key is to have a well-thought-out and proactive approach. Developing a strong brand and reputation can go a long way. So can having a robust pipeline of candidates and using innovative recruiting strategies and technology.
Having the right strategy in place isn’t always enough, though. It’s also crucial to execute effectively.
Step-by-Step Approach to Portfolio Company Talent Acquisition
Here are some steps private equity firms can take to attract and hire top talent:
Define the Roles and Skills You Need
Start by identifying the key positions and skills you need to fill at each portfolio company. This will help you narrow your list to only the most qualified candidates instead of wasting time with people who don’t have the right skillset.
To put it another way, you wouldn’t hire a chief technology officer with zero coding experience.
Develop a Strong Employer Brand
To attract top talent, you need to have a strong reputation and brand as an employer. This includes promoting your company culture, values, and opportunities for growth and development.
A great way to do this is by using social media to show off your company from the inside. You can also work with a PR firm – or someone internally – to connect with journalists at prominent publications that cover your portco’s industry.
A quality article by a reputable publication creates a lot of credibility.
Having a deep bench of qualified candidates is crucial for filling positions quickly and efficiently. Use a variety of sources to find them, including employee referrals, job boards, social media and recruiting events.
You can also work with specialized recruiters who are skilled in finding best-fit candidates for specific situations.
At BluWave, we don’t actually “find” candidates when you contact us. That’s because we already have dozens of them on standby for whenever a need arises.
If you’re looking for a specialized recruiter to build the perfect team, we have the service provider for that, regardless of your industry. And if you want to get straight to hiring your dream individual, we have proven PE-grade candidates ready to interview.
Even if you’re not a PE-backed business, our resources are primed to work for private and public companies, too.
Don’t underestimate the power of technology. This can make for a more efficient process by helping with things like applicant tracking, conducting virtual interviews or leveraging data and analytics.
There are business intelligence and analytics resources who specialize in this. Let us know if you want to speak with one of them.
Continuously Evaluate and Improve
Finally, it’s crucial to continuously evaluate your talent acquisition processes. This includes regularly assessing the effectiveness of your recruiting efforts, making changes based on your results and staying up-to-date with the latest best practices and trends.
No matter how good your process is now, we believe in constant refinement. Especially in today’s fast-changing, uncertain business world.
Innovative Solutions for Finding and Attracting Top Talent
Once you have your system in place, you can focus on something we mentioned above: developing a strong brand.
All other things being equal, is a candidate more likely to work for a company of which they have never heard, or a well-known industry titan that will stand out on their resume? Probably the latter.
But even if your portco isn’t that big-name company yet, it doesn’t mean you can’t work toward it.
Here are some innovative solutions private equity firms can use to find and attract top talent:
Virtual Recruiting
With the rise of remote work, remote recruiting has become increasingly important. Virtual tools, such as video interviews and online career fairs, can help private equity firms reach a wider pool of candidates and make more informed decisions.
Even if you’re not willing to let someone work remotely, at least making the interview process as convenient as possible – especially if they already have another job – can go a long way.
Referrals are a powerful way to attract top talent. Encourage your existing employees to refer their friends and colleagues and reward them with one-time payouts, extra vacation days or gifts.
You never know when someone in finance could have a connection to the perfect fit for a new IT role, for example.
Employee Development Programs
Investing in employee development and training can help retain top talent and attract new hires. Offer opportunities for career advancement, continuous learning and professional growth to keep your employees engaged and motivated.
A prospective candidate may be willing to choose your company over a competitor if you pay for their school or send them to conferences on company money.
Maximizing Your Private Equity Talent Acquisition Efforts
Private equity firms that take a strategic and proactive approach to talent acquisition are well positioned to succeed. But it’s important to remember that the best strategies and solutions are only effective if they are executed effectively.
Here are a few tips for maximizing the impact of your talent acquisition efforts:
Partner with the Right Providers
The right recruiting and HR providers can help private equity firms execute their talent acquisition strategies effectively. Look for providers with a proven track record and expertise in private equity recruiting.
The BluWave network is full of expertly vetted interim CHRO candidates who know exactly what to do in these situations.
Foster a Culture of Collaboration
Open communication across departments – and between the PE firm and portco – can be a big help. Encourage regular information sharing to ensure a consistent and effective approach.
Continuously Evaluate and Improve
Whether using data software, as suggested above, or conducting face-to-face exit interviews, the better you understand what makes top talent leave – and stay – the better prepared you’ll be to find that next dream candidate.
Whether looking for an interim CFO, or in need of a specialized recruiter to help you find a new CRO for a niche industry, we have talent and service providers on standby.
When you go through scoping call with our research and operations team, they’ll provide two or three best-fit solutions in less than one business day.
From there, we’ll be by your side from the first introduction all the way until your project is complete to hold resources accountable.
A financial crisis can be due to something within a company, external economic forces, or both.
Poorly responding to a distressing financial situation can destroy a business. A capable interim CFO, however, will know how to navigate the following scenarios.
Bankruptcy
The two most common bankruptcies a company will file for are chapter 7 and chapter 11.
Chapter 11 bankruptcy, though, means a company is still viable but needs help relieving some of its debt.
While an interim CFO would seldom take on a chapter 7 bankruptcy, it’s common for them to step in and help a company try to avoid chapter 11 bankruptcy. If it’s not avoidable, a temporary chief financial officer can also help navigate the situation.
“A very good interim CFO can be a lot of help because they come in and they look at, ‘What are the things between gross profit and net earnings that are negatively impacting the business?’” BluWave controller Justin Scott says.
Cost-saving measures could include lowering headcount, cutting advertising costs or negotiating with creditors, which we’ll discuss more below.
Restructuring
While most restructuring situations are tied to bankruptcies, there are exceptions. Here are some of the more common ones.
Carveouts
An interim CFO who can adeptly perform carve-out tasks is key for organizations looking to sell off part of their company. That can mean getting their hands dirty setting up general ledger architecture or determining which employees to include in the sale.
“Let’s say 25 percent of the existing team is going with the carve-out, then I’ve got to decide ‘What’s the 25%? How are those processes going to work?’” Scott says. “Where you typically see the carve-out CFO come in is because they don’t want all of those activities to take away from the core business that the existing CFO is already managing.”
An acquisition, of course, is the opposite situation. The finance executive must determine how to integrate multiple teams in the same company.
“You likely have multiple sets of books. You have multiple systems. None of them talk to each other,” Scott says. “Essentially, you’re running parallel systems or parallel processes for everything. And then you have to manually consolidate everything and that’s just no fun.”
Ginessa Ross, who is often the first point of contact for interim CFOs BluWave works with, says lots of clients have been emphasizing M&A skills recently.
“All sides of it, whether it be due diligence, post-merger integration or prep for sale – having M&A experience, especially in private equity, is key,” she says.
Cost Savings
A turnaround CFO may be sought when accounts payable get out of control.
If the internal team has become bloated, they’re likely to partner with someone in human resources to reorganize the company more efficiently.
“It’s not typically just finance here. It’s typically that a new technology has been implemented that’s changed the field and headcount needs to be reduced,” Scott says. “How do we eliminate or mitigate the overhead expense of the SG&A of what’s happening today?”
They may also cut marketing costs or improve operations to find savings. This can be done by spending less on advertising, implementing automation tools or canceling automated subscriptions, for example.
Hostile Takeover
Although unusual, there are times when a temporary finance executive is brought in for a hostile takeover.
“It is possible to go to an interim CFO as a stopgap,” Scott says. “But it’s not a likely scenario.”
More often, the company executing the takeover will already have a CFO in place.
What skills does an interim CFO need in a time of crisis? Accounting and finance, of course, are fundamental.
“You have to know the full revenue cycle cradle to grave,” Scott says, adding that strong management is also a key trait.
There are other things, though, that are particularly important for a chief financial officer in financially distressed situations.
Internal Communication
When managing a company’s finance team, the interim CFO must be able to communicate their plan of action. Since they’re typically in the role for around six months, they don’t have as much time to win trust and build unity.
Focusing the early days on getting to know the team helps with buy-in for the duration of the project. One component of this is alleviating fears of the unknown.
“The first day, I think, is talking to as many people as possible in the company, on the finance team, and reassuring them that things are going to get better,” says one long-time interim CFO from our network of experts.
A temporary finance executive must also be able to communicate with his or her peers and superiors. Not only do they sit in the C-suite, but they may be a direct line to a private equity firm that has a lot at stake.
“They have to be able to build credibility going both directions quickly if they’re going to get anything done,” Scott says.
Beyond providing clarity for coworkers, a chief financial officer must also be skilled at working with clients, creditors, vendors and other outside entities.
If a company is in danger of filing for bankruptcy, the interim CFO will likely negotiate with creditors to lower their debts.
They may also ask clients to move up their timeline for accounts receivable so the organization can have more cash sooner.
In either case, being able to work well with others is paramount.
“The situations where financial executives most often fail to reach an agreement are when they don’t have any people skills, or they don’t truly want a result,” Scott says. “You have to be able to bend and give a little bit on some of these things just like in any negotiation.”
Before taking a company’s financial reins in the midst of a crisis, an interim CFO should understand if the firm is planning an exit, and if so, what the strategy is. That allows the company to get the maximum benefit out of its new executive resource.
“Bringing in somebody from the outside allows you to access a broader set of skills and brings a fresh perspective,” BluWave managing director Houston Slatton says.
Here are some differences between prepping to sell the entire company vs. just a few assets.
Sell the Entity
If someone is brought on to prep for the sale of an entire company, their job is to get it in the best shape possible for the buyer.
Not only will this make it a more attractive purchase, but the seller will extract more value, too. This process should be planned for months, if not years in advance, when possible.
The interim chief finance officer brought on in this situation should have experience improving operations, cutting costs, increasing accountability and more. They should also be well-versed in evaluating and working with potential buyers and closing the transaction.
Even when parts of a company are being sold, as opposed to the entire organization, many of the same skills apply.
In this scenario, though, the company remains intact, and employees are not typically part of the package.
The right executive will help an organization receive a large return for those assets, boosting cash flow.
Each interim CFO in the BluWave network has been vetted and reference-checked before we ever put them on our roster.
That way, when companies in financial distress reach out, we can provide two or three exact-fit solutions in less than one business day. Whether your company is in the nation’s capital, Atlanta, our hometown of Music City, or any other major city, we have the resources you need.
This attention to detail and our private-equity speed turnaround give organizations a greater chance of getting back on track financially.
As part of an ongoing series, we’re sharing real-time trending topics we are hearing from our 500+ PE firm clients. In our most recent installment, Jeremy Yoder, a BluWave Strategic Account Executive, shares how to action BI & Analytics experts, detailing the different use cases firms and other proactive companies have for bringing in data & analytics experts. Learn more by watching the video below.
In our increasingly digital world, business intelligence and analytics is a growing input factor for companies to measure their level of growth and for private equity firms to evaluate the success of their portcos. PE firms come to BluWave with needs for data and analytics specialists who can help drive effectiveness and efficiency within their portfolio companies. Here are just a few of the most common use cases we see for why a firm brings in data and analytics specialists.
Number one, developing more measurable metrics at the portco level. The first step to making data-driven decisions is having the right metrics and reporting measures in place. Many companies are lacking this when their first PE sponsor comes into the picture, so our clients equip their new portcos with specialists who can help companies build a solid metrics and reporting foundation. This gives the PE firm visibility into how their portcos are tracking against those set goals.
Number two, data diligence. For companies with large sets of data on products and customers like companies in the B2C sector, there is often hidden value hiding within these datasets if they aren’t being analyzed. When companies aren’t actioning the data available to them, leading PE firms bring in specialists to uncover what stones are being left unturned and help glean risks and actionable opportunities from the data that already exists.
Number three, cleaning and assessing data. The most forward-thinking PE firms are using specialists to clean and assess their portcos data so that they can improve the precision of their evaluations and more deeply inform the health of their organizations. We have a deep bench of business intelligence and analytics providers at the ready for a variety of niche needs. To get connected to the PE-grade,exact-fit provider you need, contact us at info@bluwave.net.
The CEO of a residential services portfolio company came to us with a critical need for a recruiting firm that could source a Head of Sales for the company. The business’ primary focus was equipment rental, waste management, and construction; therefore, the CEO needed a candidate who was well versed in the sales cycles of these specific sectors. Looking to make the hire quickly, the company urgently needed a best-in-class specialized recruiting firm who already knew strong candidates in this field and would be capable of leading the company’s sales department and overseeing the account managers.
BluWave has exact-fit recruiting firms in network
Leveraging our founder’s 20 years in private equity, we have extensive frameworks for assessing best-in-class talent sourcing needs. BluWave utilizes technology, data, and human ingenuity to pre-map, assess, monitor, and maintain deep pools of specialized recruiting firms that uniquely meet the private equity standard. We interviewed the PE firm to understand their specific key criteria, and then connected the client with the select pre-vetted providers from our invitation-only Intelligent Network that fit their exacting needs.
CEO engages specialized recruiting firm with industry background
Within less than 24 hours of the initial scoping call, the portfolio company was introduced to two PE-grade recruiting firms that specialized in the construction and waste management sectors of the residential services industry. The CEO selected their ideal choice and was able quickly source a top Head of Sales to lead the department, thanks to the recruiting firm’s specialized expertise.
As part of an ongoing series, we’re sharing real-time trending topics we are hearing from the hundreds of PE firms we work with. In our most recent installment, Erez Schnaittacher, BluWave vice president of client coverage, shares the importance of interim CFOs and why they are a vital resource all PE firms should be taking advantage of. Learn more by watching the video below.
Interested in connecting with interim CFOs? Contact us here to quickly get connected to the exact-fit interim CFO you need.
The CFO role is one of the most critical seats in a business. The position plays a key role in ensuring that a business is strong and if PE-backed, that the investment is successful. Because this seat is vital to a company’s success, it is important that it is not left open, and is also filled by someone who possesses the right skillset to execute on the demands that come with being a CFO.
To ensure that both of these are always the case, PE firms often turn towards interim CFOs. At BluWave, we equip our private equity firm clients with interim CFOs for various due diligence, value creation, and prep-for-sale needs. Here are some of the most common use cases for bringing in interim CFOs:
Number one, unanticipated departures. When CFOs unexpectedly resign, it can leave a company’s finance function in chaos. We help PE firms combat this by providing them with exact-fit interim CFOs who can quickly step in, fill the shoes of the role, and keep the ship steady while the search for a permanent placement kicks off.
Number two, longer than normal hiring processes. Even when a CFO seat is expected to be vacant within a certain timeframe, sourcing a candidate to step in at the exact time you need them to can be challenging. With hiring processes taking longer than normal, interim CFOs can help bridge the gap, giving you extra time to ensure you hire the best-fit person for the job.
Number three, professionalizing new portcos’ finance functions. We are supporting many PE firms as soon as a deal closes, by supplying them with interim CFOs. These firms are bringing in these individuals to help new portcos’ finance functions understand what it means to be PE-grade, and help them get the right monthly performance packages in place to ensure that the PE firm is getting the info it needs.
And finally, number four, prep for sale processes. Our clients bring in interim CFOs to respond to diligence requests, assess data, and pull reports prior to a sale. By bringing in an extra set of hands to take care of the extra workload that comes with a sale process, FTEs are freed up to maintain focus on keeping the daily routines going, without causing a delay on the sale process. The modern-day M&A process is fast and furious, valuations decline the second you have to hit the pause button, making it crucial to keep the momentum.
Interim CFOs are one of the most versatile and useful resources available to private equity firms. Hundreds of leading firms come to us with their interim CFOs because of our ability to know before they need, hone in on individuals that meet their specific, unique criteria, and quickly connect them to the select few that are exact-fit.
If we can support your interim CFO needs, please contact us at insights@bluwave.net.
Strong interim CHRO needed to lead HR in healthcare services portco
A proactive healthcare services company came to us with a critical need for an interim CHRO. With the current head of HR leaving and the recruiting process taking longer than normal, the healthcare services company needed a strong HR leader with role and industry expertise to come in and provide support during the interim, an expected time frame of 3-6 months. Already with ~1000 employees and additional acquisitions on the horizon, they urgently needed a local HR leader that could be boots on the ground in HQ during the pandemic.
BluWave responds to niche need by providing top interim CHRO candidates
Leveraging our experience working with thousands of proactive companies, we have extensive frameworks for assessing interim CHRO needs. BluWave utilizes technology, data, and human ingenuity to pre-map, assess, monitor, and maintain deep pools of experienced HR leaders that uniquely meet the highest standard. We interviewed the company to understand their specific key criteria, and then connected them with the select pre-vetted interim CHRO candidates from our invitation-only Business Builders’ Network that fit their exact needs.
The company selected their ideal choice and filled the role with a top hire
Quickly after the initial scoping call, the healthcare services company was introduced to four top-notch interim CHRO candidates that specialized in healthcare services. The client selected their ideal choice, allowing them to quickly retain this critical role without wasting time or cost. The candidate ended up being such a great fit thanks to their background, that they were flipped to the organization’s permanent position after only three months of serving as an interim resource.
Consumer products portcoin critical need ofdata consolidation and analysis
A portfolio company came to us with a critical need for a business intelligence and analytics provider to consolidate data for their consumer products business. With sales data coming in from their distributors in different manners, they had a critical need to gather and interpret the information they received into usable insights on consumer behavior, sales conversions, and product success. The portfolio company required a business analytics expert to outsource this task to that could quickly consolidate, analyze, and help them visualize their data into information they could action.
BluWave identifies two exact-fit business analytics providers
Leveraging our founder’s 20 years in private equity, we have extensive frameworks for assessing PE-grade business intelligence and analytic needs for proactive companies. BluWave utilizes technology, data, and human ingenuity to pre-map, assess, monitor, and maintain deep pools of business analytics providers that uniquely meet the private equity standard. We interviewed the portfolio company to understand their specific key criteria, and then connected the client with two select pre-vetted business intelligence providers from our invitation-only Intelligent Network that fit their exacting needs.
Company confidently engages both PE-Grade providers
Within 24 hours of the initial scoping call, the portfolio company were introduced to two PE-grade business intelligence providers that specialized in consumer goods. The client engaged both providers to help with two different aspects of the data project at hand. The portfolio company was able to confidently engage the pre-vetted providers and quickly move towards their goal of value creation through data consolidation and insights.
Interim CFOs are a powerful resource that can be used in a wide array of ways.
In this video, BluWave’s Founder & CEO, Sean Mooney, and Managing Director, Houston Slatton, discuss some of the most common uses of interim CFOs and the benefits to both the PE firm and the portfolio company.
Sean Mooney, Founder & CEO: Hi, my name is Sean Mooney. I’m the founder and CEO of BluWave. I’m joined here today by my colleague, Houston Slatton. Today we’re going to discuss one of the most popular use cases in the BluWave toolbox, interim CFOs.
So Houston, how does your team know who’s really good and what’s needed for a private equity grade interim CFO to exceed the standards of a private equity firm?
Houston Slatton, Managing Director: Sure, yeah, it’s a great question, Sean.
First, we’ve got dedicated research teams that are constantly mapping these markets to know who’s really good, know where they’re really good, and know what their specialties are.
Secondly, we use frameworks that you developed over your time in private equity, Sean, to be able to assess them and rate them against particular skills and capabilities, but through thousands of iterations, we’ve been able to take those and take them to the next level and beyond (check out our post that covers the five things to consider when hiring an interim CFO here).
SM: I think you guys have done a great job at that. Candidly, I was pretty good at it. I could do it but I was the king of brute force and it was a craft project every single time, and so what I think you guys have done a great job is through seeing it and doing it over and over and over again, developing these tightly owned processes for assessing who’s really, really excellent at things. I think you’ve done a great job. What do you think about next in terms of other things that you do?
HS: One, we vet them specifically for every opportunity. We want them to give us the “heck, yes,” or “no,” which means really we want them to be self-aware and only tell us it’s a good fit if it really is if it’s a 10 out of 10 project. They’re proud to be in our network, so we get that honesty, but then we also hold them accountable as well, by working with our clients to collect that feedback along the way at the end of projects, to hold them accountable and make sure they’re great.
SM: I think that’s a really powerful part of what we do, is this whole circle of trust. People who are invited into this network are proud to be in it, and they do everything they can to be excellent over and over and over again because it supports their success, and our clients’ success, in this symbiotic fashion. That’s great.
Through what you’ve seen in our client base, Houston, what are some of the ways that people are using interim CFOs?
HS: Sure. I guess one of the top ones is just the unanticipated departure. When a CFO may leave for any number of reasons, it’s great to bring somebody in that can keep their hands on the wheel, keep things moving quickly and continue to make sure the company’s producing at an excellent level.
We also see a lot of groups that need somebody to come in once a deal closes to do what we call professionalize the finance function, get the right monthly reporting packages in place, make sure that the PE firm is getting the information it needs, do any conversions, transformations, things like that to make sure that the finance function of the portfolio company is really up to private equity grade.
SM: Yep, and I think that’s a great emerging use of this resource in that they not only can get things done faster with more speed and certainty, but they get to show, particularly newer CEOs and CFOs, what really good looks like at the private equity standard when a new deal kicks off? What about on the other side of the equation?
HS: As PE firms start to think about selling a company, CFOs have a lot on their plates already, and so we’ve had clients who will bring in an interim CEO or an FP&A resource that can help respond to diligence requests, assess data, pull reports, and allow the full-time employees of the company to keep things moving while keeping the sale process moving without delay.
SM: Yep. I think that is one of the other really surging use cases for interim CFOs or FP&A professionals. The modern-day M&A process is fast and furious, and the second you have to hit pause you can see valuations decline. Our best clients right now are using that so they can run at a really fast pace and not lose momentum during a sales process, so I think that’s another great thing to think about for this type of really excellent professional.
HS: Sure.
SM: I think those are some great insights around a tool that’s been around for a long time in private equity, but is being used in different ways. One of the things that I’ve learned probably most since moving from private equity to BluWave is that experience and velocity and laps around the track really, really matter. When I was in private equity, I would do things episodically and it was hard to become an expert at them.
At BluWave we’re doing things thousands and thousands of time for the very best private equity firms. We have the highest standards in the world and that helps us become increasingly better and better and better every day, and it’s gotten to the point where we’re trusted by more than 500 of the world’s top private equity firms to help connect them with the very best third parties, who we’re very proud to work with as well.
If you’d like to learn more about BluWave and how we can help you, please feel free to reach out to Houston or any member of the team or me, and we’d be happy to do anything we can to help give you just a little more excellence, a little more alpha with ease, in a way that’s supportive of your success. Thank you very much.
