Function: Finance
Nick Shaw, Mirrorbox Leadership Lab | ‘My Teacher, My Son: Lessons on Life, Loss, and Love’
Decoding Q3 Insights: Harnessing People Power and Growth Opportunities in an Improving Market
Cash Flow: Importance for Businesses, Portfolio Companies
Why might a good company fail? It’s often as simple as running out of cash.
That’s why it’s so important that business leaders not only understand what cash flow is but also keep a close eye on it.
BluWave CEO and founder Sean Mooney touched on this topic with Gabe Mesanza, partner at Huron Capital, on the Karma School of Business podcast.
Let’s take a closer look at what Mooney and Mesanza had to say about the importance of cash flow, and how private equity firms think about this crucial metric as it relates to their portfolio companies.
READ MORE: Why Hire an Interim CFO?
What is Cash Flow?
Cash flow is the net amount of cash coming into and going out of a business. It has a substantial impact on liquidity.
Without enough cash on hand, a company won’t be able to pay its expenses, ultimately forcing it to shut down.
A Fundamental Beacon for Businesses
When times get tough – especially because of the economy – many businesses act more conservatively. Private equity firms, however, often take advantage of these challenging situations by boosting value creation.
Mesanza said that starts with focusing on fundamentals.
“The basic is focus on cash. Just understand your cash position because that is really the lifeblood of the company,” he said. “If you’re struggling with cash, then you really can’t think about much else, very honestly. That is all-consuming, and it leads you to short-term decisions that are often counter to the long-term goals of the company. That to me is first, second, third. In a crisis, focus on cash.”
READ MORE: Interim CFO for a Financial Crisis
Why Cash Flow is Overlooked and Misunderstood
When a business is performing well, executives are even less likely to focus on cash flow. This, Mesanza said, is a mistake.
“We’ve seen a couple of examples of that here recently. Having worked for large companies, even sometimes we ran into really good executives that ran business units and you ask the question of cash, they never even thought about it,” he shared. “Cash was just something that was there and it was swept at the end of the day. When you needed to do a project, you went and asked for the money and it showed up. The idea of cash is not something that is natural for a lot of people, and it’s surprising the number of people who mistake EBITDA for cash.”
Cash Flow Forecasting and Management
Mooney, who had about 20 years of private equity experience before starting BluWave, said that neglecting cash flow can be a fatal mistake.
“I learned very early on good companies don’t necessarily go out of business because they’re good or bad, they go out of business because they run out of cash,” he said.
READ MORE: Sales Process Workflow: Stages, Examples for Businesses
Instead, he suggested, business leaders should forecast cash flow on a 13-week basis – equivalent to a quarter – week-to-week and monitor progress. Mesanza agreed with this approach.
“One of the first things we do is a 13-week cash flow. It’s interesting for founders, a lot of their personal finances are intertwined with the company, a lot of their personal expenses flow through the company, whether it’s a car or whatever the case is,” Mesanza said. “The moment that you start adding debt to a company and you have quarterly debt payments that you have to make, boy, that really becomes some different level of conversation.”
How Private Equity Looks at Cash Flow
Private equity firms perform substantial due diligence before acquiring a new business. When they do move forward with a purchase, it’s because they see significant growth potential.
READ MORE: What Makes a Commercial Due Diligence Firm ‘Specialized’?
“The change to being owned by private equity is that we really only want to put in equity or cash into a company to grow it, to build it, to buy other things,” Mesanza said. “We don’t want to put cash in to run the operations.”
These aren’t just lessons for PE firms and their portcos, though. Any business can reap the benefits of healthy accounting practices coupled with a growth mindset.
The Business Builders’ Network is full of third-party service providers who have helped businesses across various industries accelerate their value creation.
Contact the BluWave research and operations team to set up your initial scoping call. They’ll match you with an exact-fit resource from the invite-only network within a single business day.
AI Roundtable: Tangible Takeaways to Help Leverage Artificial Intelligence
Financial Integration Support for Chemical Manufacturer
Service Area: Financial Operations
Client Type: Lower-Middle Market Private Equity Firm for Portfolio Company
Service Provider Type: Financial Integration Consultant
Industry: Chemical Manufacturing
The Need
Financial Integration for Add-On Acquisitions
A chemical manufacturer operating in the specialty treatment chemicals industry sought assistance with financial integration for their add-on acquisitions. With a focus on bridging the gap in financial onboarding and consolidating reporting packages, the client needed a specialized team to provide hands-on support and help streamline their financial processes.
The Challenge
Improving Financial Systems and Reporting
The client faced challenges in their financial systems and reporting due to the use of QuickBooks and the need for scalable solutions. With add-on acquisitions and plans for growth, they required an evaluation of their current systems and the implementation of appropriate ERP and CRM systems, along with adequate security, governance and controls.
How BluWave Helped
Connecting for Accelerated Growth
BluWave connected the client with a specialized financial integration consultant that provided on-the-ground support in putting together reporting packages, consolidating financials and assisting with financial onboarding. This person was able to hit the ground running and better prepare the portco for its rollup strategy.
The Result
A Solid Foundation for Expansion
Through the assistance of the financial integration consultant, the chemical manufacturer successfully improved their systems and reporting capabilities. This set them up to move into their buy-and-build phase and begin making acquisitions. The financial consultant stayed on for some of the initial acquisitions, buying the company time to select a perfect-fit CFO.
We are grateful to be able to partner with the new team we acquired and look forward to helping them further accelerate growth.
-Portco VP of Operations
David Hellier, Bertram Capital | Harnessing Data to Innovate, Differentiate and Evolve
How BluWave Enabled Massive Turnaround of Family-Held Business
Service Area: Interim Executives (CFO and COO)
Client Type: Family-Owned Business
Service Provider Type: Specialized Interim Executives
Industry: Industrial Distribution and Services
The Need
Interim CFO, COO Team for Turnaround
A multi-generation family-owned business faced significant challenges due to declining financial performance and market dynamics. The company also suffered a cyberattack that exposed weaknesses in its IT infrastructure. Recognizing the need for help, ownership sought external expertise to guide them through a comprehensive turnaround.
The Challenge
Revitalizing Profitability, Building Value Creation Foundation
The business grappled with challenges related to its profitability and internal capacity. The cyberattack highlighted the urgency of implementing an effective IT infrastructure and strengthening the leadership team. An outside advisory board, hired by the family, immediately recommended that a multifunctional team with interim CFO and COO turnaround skills was crucial. The objective was to streamline operations, reduce costs and create a sustainable foundation for renewed growth in order to rebuild value for the family and company stakeholders. Trusted advisors introduced the family to BluWave.
How BluWave Helped
Proven Executive Duo a Perfect Match
BluWave sprung into action, first taking time to understand the unique situation and the factors needed for success. BluWave then swiftly matched the family business with a highly experienced interim CFO and COO duo from the BluWave Network who understood the complexities of the company’s industrial markets and possessed a background in turnaround and operational performance improvement. Because of the ready-to-go nature of the PE-grade, pre-vetted Business Builders’ Network, BluWave was able to introduce the perfect fit executives to the company’s family ownership within a single business day.
The Result
Accelerated Profitability, High-Valuation Sale
The transformative efforts led by the interim CFO and COO turnaround team resulted in significant improvements in profitability and operational efficiency. The company quickly took action to stabilize and reinvigorate revenue and optimize human capital, which increased EBITDA from approximately breakeven to more than $10 million in less than 18 months. The cultural shift toward performance and accountability empowered the employee base, enabling them to rise to the challenge and drive positive change throughout the organization. The family was then sold the business to a top private equity firm at a nine-figure valuation.
The collaborative partnership between the family, the interim CFO and COO combo and BluWave facilitated a comprehensive turnaround, leading to increased profitability, operational efficiency and a transformed organizational culture. The company continues to thrive under new leadership, supported by the foundation laid during the turnaround engagement. In fact, the current full-time CFO and the former turnaround interim CFO connected by BluWave keep in touch to this day.
There had to be a tremendous amount of change within the leadership team because we were driving a culture of change toward performance and profitability. They were invigorated by the accountability they saw and the opportunity, and they rose to that challenge.
-Turnaround Interim CFO
Accounting Specialist in a Hurry for a PortCo
Service Area: Accounting Services: Commercial Diligence
Client Type: Large Cap PE Firm
Service Provider Type: Accounting Specialist Firm
Industry: Financial Consulting
The Need
Commercial Diligence: Accounting Services
A large-cap private equity firm was exploring an opportunity in the Accounting Services space and needed recommendations for a market study provider and a river guide who were deeply familiar with the industry.
The Challenge
Niche Need on a Timeline
The client required a market study to gain insights into the Accounting Services industry and understand factors such as reputation, decision-making processes and key selection criteria. Additionally, they needed a river guide who could provide expertise in areas like tech enablement, broader strategy and growth companies, without a strong emphasis on CPA background. And they needed it all as soon as possible.
How BluWave Helped
Exact-Fit Accounting Specialist
BluWave promptly presented the client with multiple industry-specific resources within a short timeframe. The client engaged the recommended service provider, an accounting specialist firm, which demonstrated extensive knowledge of the space. The service provider worked closely with the client to define the scope of the project and accommodated all requests.
The Result
‘Fantastic’ Service Provider
The market study delivered valuable insights into reputation, decision-making processes, and selection criteria within the Accounting Services industry. With the expertise and knowledge of the chosen service provider, the client gained a comprehensive understanding of the industry landscape.
“The service provider is fantastic. They are extremely knowledgeable about the space and were willing and able to answer our questions throughout. Responsive, thoughtful, thorough. I would absolutely work with them again.”
-PE Firm Vice President
Outsourced Bookkeeping Services: Third-Party Accounting Help
At the heart of every thriving business lies meticulous bookkeeping. As businesses strive for operational efficiency, they increasingly turn to outsourced bookkeeping services. This strategic shift allows them to tap into a wealth of expertise not readily available in-house and to free themselves from the time-consuming complexities of financial management.
In the face of a rapidly evolving business landscape, maintaining a competitive edge is key. Outsourced bookkeeping strengthens your financial foundation and equips you with the data-driven insights required for informed decision-making. Furthermore, by choosing to outsource, businesses can shift their focus to core competencies, fostering innovation and catalyzing growth.
Moreover, with the ever-changing labyrinth of regulatory requirements and tax laws, having an experienced accountant at your service ensures your business stays compliant. Navigating these complexities alone can be daunting and fraught with risk. An outsourced accountant stays updated with these changes, protecting your business from potential legal pitfalls.
READ MORE: Cash Flow: Importance for Businesses, Portfolio Companies
READ MORE: Why Hire an Interim CFO?
What is Outsourced Bookkeeping?
Outsourced bookkeeping involves delegating financial record-keeping tasks to an external specialist. These professionals manage a variety of tasks ranging from bank reconciliation and payroll management to sales tax calculations and financial reporting. The end goal remains the same: enhancing financial health while freeing up internal resources for strategic growth initiatives.
Advantages of Outsourcing Bookkeeping
Outsourcing bookkeeping introduces numerous benefits, the most notable being time-saving. For instance, reconciling bank statements with ledger accounts is a time-intensive task. An outsourced accountant executes this task with proficiency, giving business owners more hours to focus on business development strategies.
Accurate financial record-keeping forms another compelling reason to outsource. To illustrate, an expert bookkeeper can detect anomalies in accounts payable or receivable that could otherwise be missed, thereby mitigating the risk of financial discrepancies.
ALSO SEE: Interim CFO for a Financial Crisis
From a cost perspective, outsourcing bookkeeping is an economical choice. It eradicates overhead costs associated with full-time employees, such as benefits and training expenses. For instance, a company could save thousands annually by outsourcing rather than hiring a full-time, in-house accountant.
Perhaps the most significant advantage is gaining access to expert advice. Experienced bookkeepers can decipher complex financial reports and guide informed decision-making. A bookkeeper, for example, might identify a recurring unnecessary expense that, when eliminated, could significantly improve the bottom line.
Choosing the Right Outsourced Accounting Service
Picking the right outsourced bookkeeping service requires careful consideration. It’s essential to evaluate the potential company’s experience, expertise, range of services, fee structure and security measures. A firm specializing in your specific industry, for instance, would offer invaluable sector-specific insights.
At BluWave, we match you with top-tier outsourced bookkeeping service providers that align with your unique needs. Each provider in our network is vetted for their expertise, ensuring you benefit from high-quality services.
READ MORE: Interim CFO Job Description
Outsourcing bookkeeping is more than just delegating tasks – it’s about streamlining your financial processes, gaining valuable insights and propelling your business forward. It’s about harnessing the expertise of seasoned professionals who can guide you through the financial intricacies of your industry.
A high-quality outsourced bookkeeping service operates as a strategic partner, shedding light on your financial path and enabling you to make smarter business decisions. This partnership can help identify potential cost savings, optimize cash flow and ultimately, boost profitability.
Partnering with BluWave to connect you with the right third-party resource will help ensure financial integrity, deliver strategic insights and propel your business. Trust us to link you with the best in outsourced bookkeeping so you can concentrate on what you do best – running your business.
Effective B2B Debt Collection Strategies for Improved Cash Flow
Efficient B2B debt collection practices are essential for maintaining a healthy cash flow and ensuring the growth of a business. In today’s competitive market, many organizations offer generous terms on accounts payable to win over customers.
This approach, however, may not always be sustainable, especially given changing trends and future concerns.
Let’s talk about the importance of B2B debt collection strategies and how partnering with a specialized consultant can lead to improved cash flow and business growth.
READ MORE: Why Cash Flow is Vital to Businesses
B2B Collection Challenges
Offering generous terms to customers may seem like a good idea initially, but it can lead to a significant increase in outstanding debts and negatively impact cash flow. As the business landscape evolves, there’s a growing need to develop more effective B2B debt recovery strategies to keep the company financially stable.
Some of the key challenges include:
Lack of Communication
One of the biggest challenges in B2B debt collection is a lack of communication between the business (creditor) and the client (debtor). This can be due to a number of factors, such as the debtor’s unwillingness to cooperate or the creditor’s failure to follow up promptly.
Complex Legal Issues
B2B debt collection can also be complicated by complex legal issues. For example, if the debtor is located in a different state or country, the creditor may need to follow different laws and regulations.
Time-Consuming and Expensive
B2B debt collection can be a time-consuming and expensive process. This is because it often requires multiple phone calls, emails and letters. In some cases, the creditor may also need to hire a collection agency or file a lawsuit.
READ MORE: Why Hire an Interim CFO?
Despite these challenges, there are a number of steps creditors can take to improve their chances of collecting unpaid debts.
Establishing Clear Payment Terms
One of the best ways to prevent B2B debt collection problems is to establish clear payment terms with customers. This should include the due date, any late fees and the process for disputing charges.
Following Up Promptly
If a customer misses a payment, it’s important to follow up promptly. This shows the customer that you’re serious about collecting the debt and that you’re not going to let it go unpaid.
Being Professional and Respectful
It’s important to be professional and respectful when dealing with customers who owe money. This means avoiding threats or harassment.
Using a Collection Agency
If you’ve tried everything else and you’re still not able to collect the debt, you may want to consider hiring a collection agency. They are trained experts who can help you recover your money more quickly and efficiently.
Benefits of Hiring a B2B Debt Collection Agency
Working with a B2B debt collection agency can provide numerous benefits. These agencies bring expertise in B2B debt recovery, helping your business develop customized strategies and solutions tailored to your unique needs. Additionally, they have access to advanced tools and technology that can improve the efficiency and effectiveness of your debt collection efforts.
READ MORE: Interim CFO for a Financial Crisis
Here are some more specifics around why using an agency is a good idea:
Increased Recovery Rates
Debt collection agencies have a proven track record of recovering debts. In fact, studies have shown that businesses that hire a collection agency are more likely to recover their debts than those that try to collect the debts themselves.
Reduced Stress and Workload
By hiring an expert third party, you can free up your time and resources to focus on other aspects of your business.
Improved Cash Flow
When you recover unpaid debts, you can improve your cash flow and avoid financial problems.
Protection from Legal Liability
Debt collection agencies are familiar with the laws and regulations governing debt collection. This means that you can be confident that they will collect your debts in a legal and ethical manner.
Peace of Mind
Knowing that your debts are in the hands of a professional collection agency can give you peace of mind. You can focus on running your business, knowing that your debts are being handled by a qualified and experienced team.
Steps to Develop an Effective B2B Debt Collection Strategy
Analyzing Current Collection Efforts (1-2 weeks)
The first step in developing a new B2B debt collection strategy is to thoroughly analyze your current efforts. This analysis should identify areas of improvement and evaluate existing customer payment terms. Understanding where you stand in terms of your current collection practices will provide a solid foundation for developing a more effective approach.
Designing a New Collection Strategy (3-4 weeks)
Once you have a clear understanding of your current collection efforts, it’s time to design a new strategy. This process should include setting clear credit policies and terms, implementing a proactive approach to collections and utilizing technology and automation.
Setting clear credit policies and terms can help prevent potential issues down the line. For example, establishing a standard credit application process and conducting credit checks on potential customers can minimize the risk of late payments and defaults. Additionally, offering early payment incentives and enforcing late payment penalties can encourage customers to pay their invoices on time.
A proactive approach to B2B collections means staying on top of outstanding debts and addressing them before they become problematic. This can involve sending regular payment reminders, maintaining open communication with customers, and monitoring their payment history to identify potential risks.
Utilizing technology and automation in your B2B debt collection efforts can streamline the process and save valuable time and resources. For example, using an invoicing software that automatically sends reminders and tracks payments can help you stay organized and improve your overall collection efforts.
Considering Implementation Support
Implementing a new B2B debt collection strategy may require training and support to ensure a smooth integration with your existing processes. A B2B debt collection agency can help with this, allowing your team adapt to the new strategy and ensure its success.
READ MORE: Hire Expert Pricing Strategy Consultants
Tips for Choosing the Right Agency
Industry Specialization and Experience
When choosing a B2B debt collection agency, look for one that specializes in your industry and has a proven track record of success. This will ensure that they understand the unique challenges you face and can provide tailored solutions to address your specific needs.
Transparent Pricing and Fees
A reputable B2B debt collection agency should be transparent about their pricing and fees. Make sure you understand their fee structure and any additional costs that may be involved before signing a contract.
Proven Track Record and Client Testimonials
Before deciding on a B2B debt collection agency, research their track record and client testimonials. Positive feedback from other businesses in your industry can provide valuable insight into the agency’s effectiveness and reliability.
The invite-only BluWave-grade network of service providers only admits resources that have successfully completed multiple positive projects with positive reviews from PE firms, portfolio companies and private and public companies.
Investing in a robust B2B debt collection strategy is essential for the financial health and growth of your business. BluWave’s dedicated Research and Operations team can help you connect with an expert third-party resource to fine-tune your approach to B2B collections, addressing your unique needs and challenges.
Taking the time to analyze your current efforts, design a new strategy and consider implementation support can set your business on the path to improved cash flow and financial stability. BluWave’s R&O team already knows a tailor B2B debt collection consultant with industry specialization, transparent pricing and a proven track record for your exact situation.
Don’t let uncollected debts hold your business back. Begin your journey towards a more effective B2B debt collection strategy today with the help of BluWave’s expert resources, and experience the difference that a PE-grade approach can make for your business.