CEO Search for D2C Water Filtration Company

Service Area: Human Capital

Client Type: Lower Middle-Market PE Firm

Service Provider Type: Executive Search Firm – CEO

Industry: Consumer Products

The Need
Confidential CEO Search for D2C Water Filtration Company

A lower middle-market private equity firm required an executive search firm to help identify and place a new CEO for its D2C water filtration portfolio company. The firm needed a leader with experience in PE-backed companies to take over operations and manage growth, as the current CEO’s operational execution was lacking.

The Challenge
Finding CEO with D2C, Water Filtration Experience

The portfolio company operates 100 percent online and sells water filtration systems directly to consumers through digital marketing agencies. The search for a new CEO was highly confidential, and the firm required a candidate with experience in D2C models, and ideally, in the water filtration space. The role demanded someone with the ability to manage the business from day one and oversee a compact executive team.

How BluWave Helped
Connecting Executive Search Firm Specializing in CEO Placements

BluWave quickly connected the PE firm with an executive search firm experienced in recruiting for PE-backed companies in the consumer products space. The search firm provided candidates with the relevant D2C experience, functional expertise, and a background in managing small, highly efficient teams. This enabled the firm to find a CEO capable of leading the company and driving its growth.

The Result
Efficient CEO Search with Top Candidates

The executive search firm identified through BluWave’s network delivered top-tier candidates, ultimately helping the PE firm find the right CEO for its portfolio company. This new leadership positioned the company to capitalize on its D2C business model and execute on its growth strategy in the water filtration market.

How Much Does a Typical Interim CEO Make?

Understanding the intricacies of interim CEO salary can significantly impact the success of your organization, especially if you’re considering temporary leadership to navigate transitional phases or unexpected vacancies.

These seasoned executives offer specialized expertise and a fresh perspective, making them a valuable asset in steering companies toward growth and stability. Determining what constitutes a fair compensation package is essential to attracting the right talent.

This post delves into the factors influencing interim CEO compensation and why BluWave stands out as a premier resource for securing top-tier interim leadership.

READ MORE: Interim CEO Job Description

South-Asian male executive with glasses typing on a gray laptop computer. The background is well-lit.

Understanding the Role, Importance of an Interim CEO

An interim CEO is a highly experienced executive temporarily brought in to guide an organization through pivotal moments, such as transition periods, crises or strategic realignment.

Unlike permanent CEOs, interim CEOs must quickly adapt and leverage their extensive industry knowledge to deliver immediate, impactful results. Their primary responsibilities often include stabilizing operations, implementing crucial strategic changes, and preparing the company for its next permanent leader.

Their value lies in their ability to make swift, informed decisions that can pivot the company’s direction and enhance its overall value. Their influence can be transformative, often resulting in improved operational efficiency, financial performance, and strategic clarity. Given their critical role, competitive compensation is essential to attract individuals capable of driving such significant organizational shifts.

Factors Influencing Interim CEO Salaries

Several critical elements contribute to determining an interim CEO’s salary, each playing a significant role in shaping the overall compensation package. Firstly, the industry in which the company operates is pivotal. Sectors undergoing rapid change or facing significant disruption often offer higher pay to attract leaders capable of navigating these complexities. Secondly, the size and scale of the organization are crucial considerations; larger companies with intricate operational needs typically require more seasoned executives, driving up compensation.

Geographical location also impacts interim CEO salaries. The cost of living and regional market conditions can lead to significant variations in pay. Moreover, the specific challenges the interim CEO is expected to address are paramount. Complex, high-stakes situations demand a higher level of expertise and, consequently, higher compensation. The duration of the interim engagement and the nature of the expected deliverables further influence the salary. Long-term assignments or those with aggressive targets may warrant more substantial pay.

Additionally, interim CEO agreements often include performance-based components, such as bonuses and equity options, which align the CEO’s interests with the company’s strategic objectives. These variable elements ensure that compensation packages are tailored to both the needs of the organization and the expertise of the interim CEO.

READ MORE: Why Hire an Interim CEO?

Typical Compensation Packages for Interim CEOs

Interim CEO compensation packages are meticulously designed to reflect the strategic importance of the role. Typically, these packages consist of a base salary, performance-based bonuses, and sometimes equity options. Industry benchmarks indicate that interim CEO salaries range from $250,000 to $800,000 annually, influenced by the industry, company size, and the specific challenges at hand.

Performance bonuses play a crucial role in these packages, serving to align the interim CEO’s objectives with the organization’s strategic goals. These bonuses incentivize the CEO to meet or exceed set targets, ensuring that their efforts directly contribute to the company’s success. In some cases, equity options are included, offering long-term incentives that tie the CEO’s financial rewards to the company’s performance and growth.

The duration of the engagement also affects compensation, with longer or more complex assignments often commanding higher pay. Each element of the compensation package is crafted to attract and retain top-tier talent, ensuring that the interim CEO is motivated to deliver significant, measurable improvements during their tenure.

How to Evaluate the Value of an Interim CEO

Evaluating the value of an interim CEO requires a nuanced approach that goes beyond just their compensation package. The true measure of their worth lies in the tangible and strategic improvements they bring to your organization. Start by setting clear objectives and Key Performance Indicators (KPIs) that align with your company’s immediate and long-term goals. These benchmarks will help you quantify the impact of their leadership.

Consider the interim CEO’s ability to stabilize operations and implement necessary strategic changes swiftly. Their expertise should lead to measurable enhancements in operational efficiency and financial performance. Look at their track record in similar roles and industries to gauge their potential effectiveness in your specific context.

Additionally, an interim CEO’s value can be seen in their capacity to mentor and elevate your existing leadership team. Their role often involves preparing the organization for a smooth transition to permanent leadership, which can include improving organizational culture and driving engagement at all levels.

Lastly, assess their ability to navigate complex, high-stakes situations and deliver on aggressive targets. Performance-based components of their compensation, such as bonuses and equity options, can serve as indicators of their potential to meet these challenges. By focusing on these critical areas, you can ensure that your interim CEO delivers lasting, positive change.


Selecting the right interim CEO is a critical decision that can profoundly impact your organization’s trajectory. At BluWave, we understand the urgency and precision required in this process.

Our extensive network of interim CEOs is meticulously vetted, ensuring each candidate possesses the expertise and leadership qualities necessary to navigate complex business landscapes. Utilizing our proprietary matching technology, we connect you with executives whose skills align perfectly with your needs and challenges.

BluWave’s streamlined approach saves you valuable time and resources, eliminating the uncertainties of traditional hiring methods. We offer not just candidates, but solutions — seasoned professionals who can drive immediate, measurable improvements. Our commitment to excellence ensures that you are paired with a leader who is capable of delivering strategic clarity and operational stability.

Trust the BluWave team to provide the interim CEO who will steer your company through transitional phases with confidence and expertise, ensuring a seamless path to sustained success.