Investment Strategies, Bridging Valuation Gaps, Leveraging AI: VP Forum

BluWave welcomed a group of accomplished thought leaders June 22 for its latest VP forum.

The panel, comprised of Lauren D’Amore of Prelude Growth Partners, Mackenzie Laudel of Shamrock Capital Advisors and Yan Levinski of Trivest Partners was moderated by BluWave founder & CEO, Sean Mooney.

The experts delved into three critical aspects of the investment landscape: effective sector ideation strategy, bridging the buyer-seller valuation gaps and leveraging AI in the investment process.

Here are some of the key takeaways:

Summary Takeaways

  • Investment firms increasingly employ long-term thematic exploration for ideation, aiding their decision-making process and enabling differentiation.
  • The dynamic market environment necessitates innovative approaches like earn-outs to bridge buyer-seller valuation disparities.
  • AI is still nascent in the investment arena, with its integration and application varying greatly across firms based on their unique sectoral needs and strategic requirements.

This event was conducted with the Chatham House Rule in place.

Expanding on Sector Ideation Strategy

The panelists stressed the importance of leveraging industry, consumer and market trends to formulate effective investment strategies. To this end, firms are differentiating themselves by immersing in a particular theme or sector over multiple years. This not only lends a unique perspective to every investment opportunity but also leads to more informed and strategic decision-making.

The panel also touched upon the importance of a focused investment universe. Some firms are moving away from a broad-spectrum approach to concentrate on mid-market, founder or family-owned businesses. This narrower focus facilitates a deep understanding of potential investments and leads to higher quality deal flow.

CASE STUDY: How BluWave Enabled Massive Turnaround of Family-Owned Business

Bridging the Buyer/Seller Gap

As the market continues to fluctuate, there’s been a shift in deal flow, with some firms noticing a lean toward growth equity deals. These deals offer more structural levers to pull during negotiations, proving to be advantageous in the current economic climate.

READ MORE: PE Market Analysis: Growth Strategy for Business

In response to sellers’ high expectations, firms have had to adapt and innovate their negotiation strategies. Earn-outs, previously less favored due to their potential complexity, are now being used more frequently to bridge valuation gaps. Firms are also exploring other attractive deal structures, such as rollovers and seeking to simplify negotiations by taking representations and warranties off the table.

Embracing AI in the Investment Process

The conversation on AI’s role in the investment process revealed a mix of approaches. Some firms have proactively set up AI task forces to explore how the technology can impact their portfolio companies and be integrated into daily workstreams.

READ MORE: AI Data Analytics: Business Intelligence Tools

But as mentioned above, the adoption of AI varies across firms. Some admitted to falling behind, expressing a need to engage AI consultants to bridge the knowledge gap. Conversely, others haven’t yet prioritized AI due to their investment in sectors where it has less relevance.


Whether you’re navigating investment strategies, bridging valuation gaps or exploring the potential of AI, the landscape of investing is continually evolving.

As these conversations unfold, BluWave remains committed to connecting you with the exact-fit resources and insights to navigate this ever-changing environment. To learn more, or to start your project, set up a scoping call with our research and operations team.

VP Priorities: Add-On Acquisitions, Portfolio Value Creation

How are private equity firms confronting slower deal flow in 2023? And why is portfolio value creation activity so high?

These were among the hot topics in the latest BluWave-hosted VP forum March 7.

Patrick Murray of Compass Group Equity Partners, Sam Yang of Gauge Capital and Larry Flanagan of Great Range Capital teamed up for the virtual event.

Interested in attending a future forum event? Email events@bluwave.com

Here are some highlights of what was discussed.

leadership coaching

Add-On Acquisitions

We’re seeing nearly all-time-high interest in add-on acquisitions due to slower deal flow and platform acquisitions demanding higher multiples.

Add-ons present an opportunity to consolidate market position and average down all-in platform multiples. To ensure successful add-on integration processes, PE firms are:

  • Focusing on the people side to ensure cultural alignment pre-close and drive buy-in and excitement post-close.
  • Helping management stand up internal teams and building out playbooks so that company leadership can natively run integration processes. The firm will stay involved at a strategic level and drop in to provide tactical support when needed.

Portfolio Value Creation

More than 80 percent of projects flowing through the BluWave ecosystem are related to portfolio value creation initiatives, an all-time high.

This reflects lighter deal flow as well as how the industry is “running toward the storm” and turning challenges into opportunities. PE firms are effectively driving portfolio value creation by:

  • Working with management, especially founder owners, to educate them on the PE process during the diligence phase. This helps build buy-in so that management feels it has ownership in the value creation plan post-acquisition.
  • Standing up a robust go-to-market strategy. Many founder-owned companies are product-focused but do not have the resources or expertise to build a true sales and marketing function. Firms are bringing in CROs or CSOs to develop strategies, set pricing and jumpstart marketing efforts.
  • Institutionalizing knowledge within the firm so that it doesn’t sit at one deal or portco. Firms are building playbooks across the areas of people, communication, strategy and operations so that they can take a systematized approach to value creation at each company.

This event was conducted with the Chatham House Rule in place.