Last Updated: June 24, 2026
1. INTRODUCTION
BluWave, LP ("BluWave," "Company," "we," "our," and "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website at www.bluwave.net (the "Site"). Please read this policy carefully. If you do not agree with its terms, please discontinue use of the Site.
Important: This Privacy Policy applies only to www.bluwave.net. The BluWave client platform (client.bluwave.net) and service provider platform (provider.bluwave.net) are separate platforms with their own applicable agreements and are not governed by this Privacy Policy.
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page with a new "Last Updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the revised Privacy Policy.
2. ABOUT BLUWAVE
BluWave, LP is headquartered in Brentwood, Tennessee. BluWave operates a market network that connects private equity firms and their portfolio companies with vetted service providers, consultants, and interim executives across a range of business functions.
3. INFORMATION WE COLLECT
3.1 Information You Provide
We collect information you submit directly through forms on the Site. Depending on the form, this may include:
- Name
- Email address
- Telephone number
- Job title
- Business or company name
- Industry
- City, state, and country
- Any other information you choose to include in your submission
Forms on the Site are used for the following purposes: inquiring about BluWave’s services, applying to join the BluWave service provider network, downloading content, and subscribing to BluWave communications. Form submissions are processed by HubSpot or Typeform.
3.2 Information Collected Automatically
When you visit the Site, certain information is collected automatically through cookies, web beacons, pixels, and similar tracking technologies, including:
- IP address
- Browser type and version
- Operating system
- Pages visited and time spent on the Site
- Referring URLs
- Device type and identifiers
This information is collected by BluWave and by the third-party tools described in Section 4. It is used to understand how the Site is used, to improve the user experience, and to support marketing and advertising activities.
3.3 Information from Third Parties
We may receive information about you from third-party sources, including publicly available databases, social networks, and marketing partners. We may combine this information with data we collect directly from you.
3.4 Age Restriction
The Site is intended for use by individuals who are 18 years of age or older. We do not knowingly collect personal information from individuals under the age of 18. If you believe we may have collected information from a minor, please contact us at privacy@bluwave.net.
4. ANALYTICS AND MARKETING TECHNOLOGIES
BluWave uses the following third-party tools on the Site for analytics, marketing, and advertising purposes. Each tool collects and processes data in accordance with its own privacy policy.
- Cloudflare: Content delivery network (CDN), security, and performance optimization | Privacy Policy: cloudflare.com/privacypolicy
- Google Analytics: Website traffic analytics | Privacy Policy: policies.google.com/privacy
- Google Tag Manager: Tag management and deployment | Privacy Policy: policies.google.com/privacy
- HockeyStack: Multi-touch marketing attribution analytics | Privacy Policy: hockeystack.com/legal/privacy-policy
- HubSpot: CRM, forms, email marketing, site analytics, and cookie consent | Privacy Policy: legal.hubspot.com/privacy-policy
- LinkedIn Insight Tag: LinkedIn analytics and behavioral advertising | Privacy Policy: linkedin.com/legal/privacy-policy
- Lucky Orange: Heat mapping and click mapping | Privacy Policy: luckyorange.com/legal/privacy-policy
- StackAdapt: Programmatic advertising and behavioral retargeting | Privacy Policy: stackadapt.com/legal-document-centre/platform-and-services-privacy-policy
Behavioral Advertising. StackAdapt and the LinkedIn Insight Tag are used for behavioral advertising. These tools may use cookies and similar technologies to track your activity on this Site and across other websites over time in order to serve you relevant advertisements on other platforms. You can manage your tracking preferences through the cookie consent banner displayed when you first visit the Site.
5. HOW WE USE YOUR INFORMATION
We use the information we collect for the following purposes:
- To respond to your inquiries and fulfill your requests
- To send you communications, including newsletters and updates
- To improve and optimize the Site and user experience
- To understand Site usage through analytics
- To serve relevant advertisements through behavioral advertising platforms
- To protect against fraud and maintain the security of the Site
- To comply with applicable legal obligations
- To carry out obligations and enforce rights arising from any agreements with you
- For any other purpose with your consent or as otherwise permitted by law
With your permission and where permitted by law, we may also contact you with information, news, and offers related to our products, services, and events. You may opt out of email marketing communications at any time by clicking the unsubscribe link in any such communication.
6. COOKIES AND TRACKING TECHNOLOGIES
6.1 Types of Cookies We Use
- Session cookies: temporary cookies that expire when you close your browser.
- Persistent cookies: cookies that remain on your device for a defined period to recognize you on return visits.
- Analytics cookies: cookies placed by analytics tools to track Site usage and performance.
- Advertising cookies: cookies placed by behavioral advertising platforms to deliver relevant ads across websites.
6.2 Cookie Consent
When you first visit the Site, you will be presented with a cookie and tracking technologies consent banner. You may choose to Accept or Decline non-essential cookies. If you accept, then analytics, personalization, and targeted advertising cookies will be activated. A single cookie will be used to remember your preference for future visits.
6.3 Managing Cookies
You may also manage or disable cookies at any time through your browser settings. Most browsers allow you to refuse new cookies, delete existing cookies, or be notified when a new cookie is set. Please note that disabling cookies may affect the functionality of the Site.
6.4 Web Beacons
The Site may use web beacons (also known as clear gifs or pixel tags) on certain pages. Web beacons are small electronic files that allow us to count users who have visited specific pages and to gather related website usage statistics.
7. HOW WE SHARE YOUR INFORMATION
7.1 Service Providers
We share information with third-party service providers that assist us in operating the Site and conducting our business, including the analytics and marketing tools listed in Section 4. These providers are authorized to use your information only as necessary to perform services on our behalf and are required to protect your information appropriately.
7.2 Legal Requirements
We may disclose your information if required by law, court order, subpoena, or governmental or regulatory authority, or if we believe in good faith that disclosure is necessary to protect the rights, property, or safety of BluWave, our users, or others.
7.3 Business Transfers
We may, from time to time, expand or reduce our business and this may involve the sale and/or transfer of control of all or part of our business. Any personal data that you have provided will, where it is relevant to any part of our business that is being transferred, be transferred along with that part. The new owner or newly controlling party will be permitted to use that data only for the same purposes for which it was originally collected by us.
7.4 We Do Not Sell Your Information
BluWave does not sell your personal information to third parties for monetary consideration. BluWave does not sell or process sensitive personal information for purposes beyond those permitted by applicable law.
8. DATA RETENTION
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, as described in this Privacy Policy. In determining the appropriate retention period, we consider the nature and sensitivity of the information, the purposes for which it is processed, applicable legal and regulatory requirements, and our legitimate business needs (including maintaining records for the defense of legal claims). When personal information is no longer needed for any of these purposes, we will securely delete or anonymize it.
9. INTERNATIONAL DATA TRANSFERS
BluWave is based in the United States. Information you submit through the Site is transferred to and processed in the United States, regardless of where you are located. By using the Site and submitting information, you consent to this transfer and processing.
European Union and United Kingdom Residents. If you are located in the European Economic Area (“EEA”) or the United Kingdom, please be aware that your personal data will be transferred to the United States. The United States has not received an adequacy decision from the European Commission or the UK government with respect to all data transfers, and the data protection laws of the United States may not offer the same level of protection as those in your home jurisdiction. By submitting personal data through the Site, you explicitly consent to this transfer, and you acknowledge that: (a) you have been informed that the United States may not provide the same level of data protection as the EEA or the United Kingdom; (b) the transfer is necessary for the performance of the services you have requested or for the implementation of pre-contractual measures; and (c) you have the right to withdraw your consent at any time by contacting us at privacy@bluwave.net, though withdrawal will not affect the lawfulness of processing based on consent before its withdrawal. For more information about the safeguards we apply to international transfers, please contact us at the address listed in Section 13.
10. YOUR PRIVACY RIGHTS
Depending on your state or jurisdiction of residence, you may have certain rights with respect to your personal information. These rights may include:
- The right to know what personal information we have collected about you, including the categories of information, the sources of that information, and the purposes for which it is used
- The right to access a copy of the personal information we hold about you
- The right to correct inaccurate or incomplete personal information
- The right to request deletion of your personal information, subject to certain exceptions
- The right to data portability
- The right to opt out of the cookie tracking
- The right not to be discriminated against for exercising your privacy rights
- The right to appeal a denial of your privacy rights request
- The right to request a list of third parties to whom we have disclosed your information
10.1 Additional Information for California Residents
If you are a California resident, you have the following additional rights under the CCPA/CPRA:
10.2 How to Exercise Your Rights
To exercise any of these rights, please submit a request by emailing us at privacy@bluwave.net with the subject line “Privacy Rights Request” and let us know in which State (and/or country if outside of the United States) you live. You may also submit a request by contacting us at the address listed in Section 13.
We will respond to verifiable requests within forty-five (45) days of receipt. We may extend this period by an additional forty-five (45) days where reasonably necessary, in which case we will notify you of the extension and the reason for it. We may need to verify your identity before processing your request. You may also designate an authorized agent to make a request on your behalf, subject to verification of the agent’s authority. We do not charge a fee to process or respond to your verifiable consumer request, unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee and it is allowed by applicable law, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
10.3 Appeal Process
If we deny your privacy rights request in whole or in part, you may appeal our decision by emailing us at privacy@bluwave.net with the subject line “Privacy Rights Appeal.” We will respond to your appeal within the timeframe required by applicable law. If we deny your appeal, we will provide you with information on how to contact the appropriate state attorney general or other regulatory authority to submit a complaint.
11. SECURITY
BluWave takes reasonable technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet is completely secure, and we cannot guarantee the absolute security of information you transmit to us. You do so at your own risk.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will post the updated policy on this page with a new "Last Updated" date. We encourage you to review this page periodically to stay informed about how we protect your information.
13. CONTACT US
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
BluWave, LP
5005 Maryland Way #175
Brentwood, TN 37027
Attn: Jeff Berry, CFO
Email: privacy@bluwave.net
Phone: (615) 588-4010
