Digital Marketing Expert Boosts Tech Portfolios for PE Firm

A PE managing director came to us with a critical need for a product marketing and positioning independent contractor who could advise several of the tech and software companies in his firm’s portfolio on their digital marketing efforts. With the digital world evolving quickly, the firm was in critical need of someone who could help their portcos enhance their digital marketing capabilities to best position themselves against their competitors. The firm was looking for someone who could advise on digital content, SEO, and other marketing activities as it related to each company’s product and brand positioning goals. It was crucial that the provider had industry experience and proven functional expertise.

BluWave has exact-fit, PE-grade digital marketing consultants

Leveraging our founder’s 20 years in private equity, we have extensive frameworks for assessing PE-grade marketing needs. BluWave utilizes technology, data, and human ingenuity to pre-map, assess, monitor, and maintain deep pools of expert marketing independent contractors that uniquely meet the private equity standard. We interviewed the PE firm to understand their specific key criteria, and then connected the client with the select pre-vetted marketing resources from our invitation-only Intelligent Network that fit their exacting needs.

Firm chooses ideal provider to improve the digital positioning of their portcos

The day after the initial scoping call, the PE firm and portfolio company were introduced to three PE-grade marketing independent contractors that specialized in digital content, SEO, and broader marketing activities for software companies. The client selected their ideal choice. The PE firm engaged the provider and was able to gain confidence in the digital positioning of each company in their portfolio thanks to the advisor’s help.