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Filling 5 Critical Commercial and Marketing Roles in 2 Months in a Limited Talent Market

Talent & HR Customer Story Food & Beverage

BluWave connected a CPG company with an executive recruiting firm who filled 5 critical roles after the company changed headquarter locations. 

Service Area: Recruiting & Executive Search

Client Type: Portfolio Company

Service Provider Type: Executive Search/Recruiting Firm

Industry: Food & Beverage

The Need
New Leadership, a New Headquarters, and No Team to Execute the Vision 

A private equity-backed CPG company with a 50-year legacy was two years into transforming from family-owned to professionally managed, under new leadership driving growth and innovation. A headquarters relocation left only a handful of employees in place, forcing the company to rebuild commercial and marketing capabilities from scratch. An in-office requirement at the new site sharply limited the local pool of experienced CPG talent needed to balance heritage with new growth expectations.
The BluWave Connection
Connecting to Niche CPG Search Expertise

BluWave quickly connected the client to a top-performing executive search firm with deep experience in CPG talent. The selected provider had direct expertise in coordinating multiple concurrent searches and delivering hard-to-find commercial and marketing talent under a tight, transformation-driven timeline.
The Result
Five Critical Roles Filled in Just over Two Months

Facing five open roles and a thin local market, the firm:

  • Ran five concurrent searches across business development, brand management, shopper marketing, communications, and innovation.
  • Coordinated one talent strategy across five distinct roles.
  • Expanded the geographic search after real-time market data showed the local candidate pool was too limited.
  • Repositioned the opportunity around the company’s heritage and growth story rather than open headcount.
  • Filled all five roles, giving new sales and marketing leaders the capacity to execute against their mandates.
The Impact
 
  • 5 commercial and marketing capabilities built.
  • There was a 50.8-day day average time to fill the open roles.
  • 30 days was the fastest placement time of a full-time hire.

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