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Home > Resources > Customer Story > Marketing Agency Engages BluWave for Financial Stabilization, ERP Transition

Marketing Agency Engages BluWave for Financial Stabilization, ERP Transition

Customer Story Sales & Marketing Professional Services

A marketing agency with nearly $100 million in revenue faced significant financial distress following fraud by a former business partner and CFO. The company required a finance & accounting team to stabilize operations, untangle financial complexities, restore liquidity and transition from QuickBooks to a more scalable ERP system.

Service Area: Finance

Client Type:  Marketing Agency

Service Provider Type: Outsourced Accounting Firm

Industry: Professional Services

The Need
Urgent Financial Stabilization, ERP Implementation
 A marketing agency with nearly $100 million in revenue faced significant financial distress following fraud by a former business partner and CFO. The company required a finance & accounting team to stabilize operations, untangle financial complexities, restore liquidity and transition from QuickBooks to a more scalable ERP system.
The Challenge
Addressing Liquidity Issues, Financial Mismanagement
 
 The agency had lost access to key credit facilities, was burning cash daily and had no reliable financial visibility. A complex Bill.com structure with thousands of vendors further complicated financial tracking. Additionally, forensic accounting uncovered over more than $1 million in fraudulent activity, requiring immediate corrective action. The company needed a financial team that could quickly implement best practices, reestablish financial stability and develop a roadmap for long-term success.
 How BluWave Helped
Connecting with a Financial Stabilization & ERP Transition Team
 
 BluWave quickly connected the company with a specialized outsourced accounting firm experienced in crisis management and ERP transitions. The team immediately assessed financial gaps, implemented cash flow controls and guided the transition from QuickBooks to a more sophisticated finance platform. Additionally, they helped engage lenders to improve capitalization, ensuring a long-term financial structure that could support future growth.
 The Result
Restored Financial Health, Operational Efficiency
 
 The financial team successfully stabilized the agency’s liquidity, improved reporting accuracy and initiated an ERP migration to enhance financial transparency. With structured processes in place, the company regained control of its finances, allowing leadership to focus on growth while preventing future financial mismanagement.

 

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