Service Area: Human Capital
Client Type: Small Market PE Fund
Service Provider Type: Executive Search Firm – Sales
Industry: Professional Services
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The Need
Sales Executive for Direct Mail, Digital Marketing Services
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A PE-backed company specializing in direct mail and digital marketing services was in urgent need of a CRO/VP of Sales. This new role aimed to enhance sales management, refine strategy, build out a national team and implement systems to drive strategic change. |
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The Challenge
Sales Leader with Specific Marketing Services Experience
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The primary challenge was to hire a candidate with a strong background in marketing and professional services who could also adapt to a remote work setup. The candidate needed to possess strategic insight, be adept at sales team oversight as well as capable of driving systemic change within the organization. |
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How BluWave Helped
Curated List of Specialized Firms
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BluWave connected the PE fund with a short list of sales executive search firms with a deep network and proven experience in the marketing services sector. This enabled the PE firm to select a search partner capable of understanding the unique requirements of the role and industry. |
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The Result
Strategic Sales Leadership to Drive Organizational Change
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The selected search firm embarked on a comprehensive search process, leveraging its expertise in marketing services to identify and engage candidates who met the specific criteria. This process ensured the successful placement of a CRO/VP of Sales who was not only a strategic fit for the company but also equipped to enhance its sales management practices and lead the national team expansion. |
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